Philadelphia-based Urban Outfitters will debut a wedding Brand—called BHLDN—on Valentine\’s Day 2011. BHLDN\’s first collection is scheduled for February 14 and will be offered through its online boutique, www.bhldn.com. The Private Brand collection will bring together a curated selection of heirloom-quality wedding gowns, bridesmaid frocks, party dresses, assorted jewelry, headpieces, footwear and lingerie. In addition to its online offerings, the company expects to open the first bricks-and-mortar BHLDN store in the second half of 2011. BHLDN will become the sixth brand to join the Urban Outfitters family.
Some nice work from Dan Gneiding a senior graphic designer at Urban Outfitters. Dan is a sometimes adjunct professor at Philadelphia University and has a portfolio and freelance website called grayhood.
Take a look at the new packaging for tights he created for Urban Outfitters. Brown kraft boxes with a brightly colored paper band. If you are unfamiliar with Urban Outfitters stop in your local store, this fits the aesthetic perfectly.
and socks to boot!
Private Brands come in all shapes and sizes and this beautiful design by Maesa Studio for Urban Outfitters proves that elegance can also come at a value.