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Progressive Grocer Store Brands

Progessive Grocer Launches Store Brands Magazine

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This past week grocery trade magazine Progressive Grocer published it’s inaugural issue of Progressive Grocer’s Store Brand’s magazine it was delivered via mail poly bagged with the parent magazine. The new owners of Progressive Grocer, The Gourmet Retailer and Convenience Store News Stagnito Media publish the fifty-two-page glossy print supplement. Editorial director Kathie Canning is the former Editor in Chief of BNP Media owned Private Brand trade magazine Private Label Buyer.

The tagline \”The authority on creating retail differentiation\” sets the tone for the first issue but the most strategically revealing article comes in the “From the Publisher” column titled “Here’s to a Collaborative Future” by publisher Steve Lichtenstein who presents the editorial direction/brand positioning of the new publication:

“It’s my belief that the more successful retail chains in the business DO recognize that store brand product development must be based on mutually rewarding collaboration”

and

“Let’s face it, in their purest form, store brands are the net result of the collaboration between manufacturing suppliers and retailers.”

It will be interesting to follow this new publication and its growth in a Private Brand information market that continues to explode; the first issue follows the traditional trade magazine model and is focused on Private Brand manufacturers (22 of the approximately 23 pages of advertising are Private Brand manufacturers with the remaining ad for the PLMA), product categories with nods to brand strategy and retailers themselves.

There is currently no online or social media component to the magazine but I have to assume a new media offering will quickly follow this first issue. In the meantime if you did not receive a copy of the new magazine I definitely recommend checking it out.

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Progressive Grocer

Progressive Grocer Announces Private Brand Initiative.

\"\"In early March of this year Deerfield, Illinois based Stagnito, Inc. announced its acquisition of Progressive Grocer and its related products, along with the Retail Food Group from Nielsen Business Media, through its wholly owned subsidiary, Food Media Group, LLC. The Retail Food Group also includes three other trade publications, Convenience Store News, Convenience Store News For the Single Store Owner and The Gourmet Retailer.
According to the release from Stagnito: “We’re excited about re-entering the food industry with the acquisition of such highly recognized and respected food media brands such as Progressive Grocer, and its related products. Our goal is to introduce a new business model to the food market to take advantage of the trend towards targeted and measurable integrated media,” said Harry Stagnito, President/CEO, Stagnito, Inc.

In a move that certainly indicates the strategic direction of this new “measurable integrated media” business model Progressive Grocer announced today that it has promoted Meg Major from Executive Editor to Editor-in-Chief and hired Kathie Canning as the trade magazines Senior Editor. Canning will also be editorial director of Progressive Grocer’s Store Brands, a new print and online supplement to the brand, launching in July.

“Canning brings an industry presence, a market knowledge and journalism acumen that will help her greatly in her new roles,” said Steven Lichtenstein, VP and group publisher of Progressive Grocer

“Canning is an award-winning writer with more than 20 years of experience. For the past 13 years, she has held editorial positions with a number of trade publications, covering industries ranging from chemical processing to food and beverage retailing. She was executive editor of Refrigerated and Frozen Foods, the magazine that helped launch Stagnito Communications, years ago. Most recently, Canning was editor-in-chief of Private Label Buyer magazine, a monthly BNP Media publication dedicated to helping food, drug store and mass merchandise retailers optimize their private label programs.

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Progressive Grocer

Private Brand Drives Shareholder Value?

This article published in the grocery industry trade magazine Progressive Grocer presents an interesting if somewhat simplified analysis of the justification of Private Brands in a grocer\’s mix. As retailers build their brands, this category-by-category analysis of all products is certainly essential in maintaining a healthy business; however, they must begin to include the value of their own brands in the equation. Retailers can and should be building Brands as assets with value that goes well beyond the productivity of one SKU and becomes an asset on the balance sheet, driving both investor value and consumer loyalty.

\"ProgressiveLess is MoreAre Store Brands Exempt?
In an industry where retailers are dramatically changing their go-to-market strategy by trying to do more with less (simplifying their stores and revamping the center store), are store brands exempt from consideration? According to a recent Wall Street Journal article, the nation’s largest retailers are expected to decrease the assortment of items in their stores by an average of 15 percent over the next year. Even big-box stores such as Walmart are putting the pressure on manufacturers to simplify their offerings—in some cases, by as much as 30 percent to 40 percent. A question that manufacturers are afraid to ask is: How do store-brand items fit in with this new vision of de-cluttering the store?

Industry experts are finding that using one universal assortment strategy when managing store brands across all categories isn’t as productive as setting a strategy by category. Within certain categories, the assortment of store-brand items could be exempt, expanded or even contracted in the pursuit to simplify the shelf while simultaneously growing sales.

Read the entire story.