It\’s Christmas time, and the wife, kids and I made the pilgrimage to Grandma\’s house in Greenville, SC. It\’s where we grew up and it is home to the Bi-Lo corporate headquarters. Bi-Lo the one time Ahold grocery chain is now owned by a holding company out of Texas
I, literally grew up a mile from the corporate headquarters so it is the store I grew up with.
So after lunch my brother-in-law and I made a run to Bi-Lo for beer, milk and eggs, all the essentials. While checking out I noticed this poster. Buy seven of their private brand, Southern Home products and get free tickets to a University of South Carolina basketball game. Do I care, Maybe, is it a good promotion, potentially, was it executed well, not really, What do you think?