FMI Plans Big for the 2015 Private Brand Summit @ FMI Connect


The Food Marketing Institute announced this week that in an effort to improve upon the education and conferences that the FMI Private Brands Council facilitates the annual Private Brand Business Conference will be moved to a new date, location and format. The last few years the conference has been co-located in Chicago at the same time as the annual PLMA trade show. The new expanded Private Brand Summit @ FMI Connect, June 8-11, 2015 in Chicago, IL.

Features will include:

  • Education and expo events
  • Private Brand Pavilion – where attendees can explore everything “new” from new manufacturers, domestic and international, new products and packaging concepts, to new solutions from industry experts
  • Business to business meetings in the new Business Forum located next to the Private Brand Pavilion on the FMI Connect Expo floor

FMI Announces Speakers for Private Brand Summit

\"\"Join food retailers, suppliers and wholesalers to discover new opportunities in Private Brand development and retailing at the Food Marketing Institute’s (FMI) Private Brands Summit co-located at FMI2012 April 30 – May 3 at the Dallas Convention Center in Dallas Texas. Attend both Private Brands and FMI2012 sessions to understand today’s shopper, industry trends, new technologies and marketing trends. Exciting education sessions include:

  • State of Private Brands: A Wall Street Perspective, Goldman Sachs
  • A View of Private Brands From Both Sides, Carla Cooper, President and CEO, Daymon Worldwide
  • Building Strong Retail Brands through Multi-Faceted Collaboration, Todd Maute, Partner, CBX

Register Today!


2012 Private Brand Conferences Galore

\"\"Private Brands are all the rage these days and 2012 is shaping up to be another big year for retailer owned brands. This year will include a record number of conferences and tradeshows focusing on Private Brand including both the long running 2012 edition of the PLMA tradeshow in November and the conference which I have chaired for the last three years the  groundbreaking Private Brand Movement Conference in September. The conference brings together retailers, manufactures and brand builders from ALL channels to push the evolution of retailer owned Brands.

Two other conferences have been announced including the third edition of the Private Brands Summit from The Food Marketing Institute (FMI). FMI will be offer retailers and Private Brand suppliers a chance to discover new opportunities in private brand development and food retailing during the Private Brand Summit, part of FMI2012, the Food Retail Show. Scheduled for April 30 through May 3 at the Dallas Convention Center, FMI2012 and the Private Brand Summit will offer sessions that help industry professionals better understand today\’s shopper, industry trends and new technologies, as well as build private brand strategies and create impactful partnerships, FMI said. Attendees will be able to:

  • Gather comprehensive information about the latest marketing and merchandising best practices.
  • Recognize how partnerships with trading partners and a collaborative culture can take store brands to the next level.
  • Learn the latest in consumer trends, including changing attitudes towards private brands.
  • Discover how to leverage these insights to differentiate and develop brand loyalty.

To register, visit

The final conference is the inaugural private label industry conference from the long-running trade magazine PLBuyer. Private Label: the Next Generation, will be held June 5-7 in Chicago. Former Dollar General private label executive, now consultant, Terry Lee, and frequent conference presenter Todd Hale, senior vice president, consumer & shopper insights, at Nielsen, will deliver keynote presentations.

Industry veteran Lee will look at the increasingly frenzied battle to capture consumer quick trips and outline how you can win this fight with the right private label mix of offerings conveniently positioned for the quick trip consumer.

PLBuyer will host the conference June 5-7, 2012, at the Chicago Hilton Hotel on Michigan Avenue.

To register, visit PLBuyer Conference


7-Eleven Convenes Private Brand Summit.


According to an article published yesterday in Convenience Store Decisions Dallas based convenience store retailer held its first-ever Private-Label Summit in Dallas on Oct. 28-29 with the Joe Pinto the President and CEO of 7-Eleven opening the summit. This is a perfect example of how retailers can and should commit to their Private Brands. Top down commitment to Private Brand initiatives is key to the success of Private Brands. Private Brands must become a strategic pillar of the retailer’s business strategy in order to receive the attention and funding necessary to create long-term growth and shareholder equity.

The two-day event provided the company\’s private-label suppliers the opportunity to meet with its category managers and product directors and attend a formal Private-Label forum.

The purpose of the collaborative program was to educate 7-Eleven supply partners about the company\’s business strategy and private-label growth plans.

Sixty people representing 35 suppliers attended the conference, including the first 7-Eleven private-label supplier of food for the company Barrel of Fun, which provides bagged chips for 7-Eleven stores\’ 7-Select brand.

\”We had 100% participation from every supplier we invited,\” said Tom Gerrity, 7-Eleven senior product director recently promoted to oversee the company’s Private-Label program. 7-Eleven President and CEO Joe DePinto kicked off the meeting to demonstrate the company\’s commitment to growing its private-label and proprietary brands.

Read the entire story.