Convenience & Specialty

PetSmart Says “I Do” With Martha Stewart Wedding

\"MarthaPetSmart announced this week the availability of the exclusive Martha Stewart Pets wedding collection for dogs. The line of wedding attire and accessories will have pets looking their best on the special day.

“My new wedding collection from Martha Stewart Pets makes it easy to dress your pets for a special event or your own big day. They’ll be the best dressed on the guest list!”

“When it’s time to say ‘I do,’ we all want our loved ones surrounding us, and for pet parents, that includes our fur babies,” said Laurie Taylor, PetSmart’s vice president of hard goods merchandising. “Our partnership with Martha Stewart is the perfect union of two brands that are synonymous with style, creativity and solutions for pet needs, including the trendy and fashionable ones! And with our available grooming services and fun Pet Expressions options, your pet’s style just may be the talk of the wedding!”

Made of lightweight, breathable materials, each piece in the collection features timeless design elements, simple color palettes and complementary accessories such as collars and leashes. From elegant tuxedos to bridesmaid dresses, the Martha Stewart Pets wedding collection makes it easy for pet owners to include their pets in their most memorable life event.

“My new wedding collection from Martha Stewart Pets makes it easy to dress your pets for a special event or your own big day. They’ll be the best dressed on the guest list!” said Martha Stewart, founder and chief creative officer of Martha Stewart Living Omnimedia, Inc.

The limited-edition wedding collection is available now at and PetSmart stores in the United States, Canada and Puerto Rico and priced at $12.99 – 19.99. Also available is the Martha Stewart Pets birthday apparel, offering another opportunity for your pet to celebrate special occasions.

Christopher Durham

Martha Stewart & Christopher Durham to Speak at PLMA’s Annual Trade Show


The Private Label Manufacturers Association today announced its slate of speakers and seminars for its 2014 “Store Brands Reality Trade Show,” to be held November 16-18, in Chicago. Headlining the program will be a keynote speech by Martha Stewart, founder of Martha Stewart Living Omnimedia, Emmy Award-winning television show host, entrepreneur, bestselling author and one of America’s most recognizable business and media personalities.

Product lines bearing the Martha Stewart name have provided major retail chains with exclusive lifestyle offerings in categories that range from cooking and entertaining to gardening, home renovation, crafts, healthy living, pets and much more. Their success has expanded the concept of store brands, while opening up new possibilities for the private label industry. Her namesake company, Martha Stewart Living Omnimedia, today reaches approximately 100 million consumers every month and has a growing retail presence with 8,500 products in thousands of retail locations.

In addition to the PLMA Keynote Breakfast, Monday, November 17, PLMA announced speakers and topics for a series of seminars on Sunday that will examine the latest retail trends, industry issues, and the strategies that are driving store brands growth, as well as for the annual PLMA Live! Breakfast on Tuesday, November 18.

Leading off PLMA’s Sunday afternoon seminars is our very own Christopher Durham. He is the founder of this site and the VP of retail brands at Theory House, the branding and retail marketing agency. “Store Brands are for Everybody” will be the session title.

Three concurrent seminars will follow: addressing retailers’ quality control issues, organic and natural foods, and trends in store brands cosmetics.

  • What Your Q.C. Department Isn’t Telling You
    Moderator: Jim Wisner, Wisner Retail Marketing
  • Store Brand Organics: Where Value Meets Profit
    Moderator: Robert Vosburgh, News Director, PLMA Live!
  • Store Brands Cosmetics: More Than a Pretty Face
    Moderator: Len Lewis, Lewis Communications

The PLMA Live! Breakfast on Tuesday, November 18, will feature a presentation by Stephen Mader, Senior Analyst for Kantar Retail on the topic of Digital Retailing.

This year’s PLMA’s will be the largest in the show’s thirty-four year history, surpassing even last year’s record show for size and attendance and presenting more than 2,400 exhibit booths throughout three major halls at Chicago’s Rosemont Convention Center. Exhibiting companies will offer up tens of thousands of products across virtually every food and beverage category – including prepared foods, frozen and refrigerated, ingredients, snacks, gourmet and specialty – while on the non-food side, exhibitors feature health and beauty care, over-the-counter pharmaceuticals, vitamins & nutrition, household, kitchen and cleaning products, DIY and general merchandise.

Among the more than 4,500 visitors who attend the event each year are the leading U.S. supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers, in addition to wholesalers, brokers, importers and others.

big box

Judge Rules for Martha Stewart Design JCP Everyday

\"Martha-Stewart\"New York State Supreme Court Justice Jeffrey Oing ruled on Friday that beleaguered retailer JCPenney may sell Private Brand home décor products designed by Martha Stewart under the “JCP Everyday” Private Brand, at least until its court case with rival Macy’s concludes.

Macy’s sued both Martha Stewart Living Omnimedia and JCPenney over the deal. The civil case resumed this past week after mediation was unable to come to a settlement.

Justice Oing, who last year blocked JCPenney from using Stewart’s name, refused a request by Macy’s to prevent the sale of the products. The judge said Macy\’s failed to show it would be irreparably harmed by the sale of non-branded Stewart products. Macy’s lawyer said the company would appeal the ruling. Macy’s has also claimed its licensing pact with Stewart prevents her from designing even non-branded goods.


big box

Home Depot and Martha Stewart To Launch Video Series


The Home Depot and Martha Stewart Living and have teamed up for a new video series launching April 25. The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha, Stewart Video Hub, and Yahoo Screen.

Martha Stewart branded products have been in Home Depot since 2009 when the Home Improvement retailer struck a licensing deal in the hopes of using Stewart\’s credibility to increase sales with women.

The videos will fall into three categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY \”how-to\” questions:

Inspiration videos will take a behind-the-scenes look at MSLO, featuring interviews with designers and inspiration behind the Martha Stewart exclusive Private Brand product lines.

Product Profiles will feature Martha Stewart Living experts and designers taking viewers through product profiles and DIY projects that enhance rooms, add color and give homes a personal touch.

Ask Martha videos will feature the homemaking maven answering some of her most-asked questions across all categories.


Staples Expands Exclusive Martha Stewart Home Office

\"MArthaFramingham, Massachusetts based office supply retailer Staples announced today the expansion of the exclusive Martha Stewart Home Office with Avery line available exclusively at Staples. The new organization products are in stores this week and work beautifully to complement the existing line of products.

“I am pleased to expand the collection with Avery Dennison and Staples, a wonderful opportunity to give busy households and home-based entrepreneurs a functional and attractive organizational system,” said Martha Stewart, founder of Martha Stewart Living Omnimedia. “The Martha Stewart Home Office with Avery line was created to inspire people to organize their projects while enhancing their home office and overall lifestyle.”

“The Martha Stewart Home Office with Avery line uniquely responds to our customers’ need for beautiful organizational products that reflect personal style in the home and on the go,” said Demos Parneros, President North American Stores and Online, Staples. “Martha Stewart is the authority on personal and home organization. The new products reinforce Staples’ commitment to provide our customers with solutions to stay organized … in style.”

“Avery Dennison is thrilled to continue adding new products to the Martha Stewart Home Office with Avery line with the new Wall Manager system and our Totes and Cases,” said Tim Bond, President of Office and Consumer Products for Avery Dennison. “These products, as well as our Discbound Notebooks, allow customers to personalize their organization beautifully and efficiently.”

New exclusive products now available at Staples and include:

  • Wall Manager System: Our modular wall organization system is easy to install, customize and rearrange. With magnetic and dry erase boards, storage caddies, shelves, drawers, a document inbox, and more, this versatile system frees counters and workspaces from unnecessary clutter. Prices range from $2.99 to $14.99.
  • Totes & Cases: The new line of totes and cases is inspired by Martha Stewart’s favorite bags for work, travel, and leisure. The collection includes small and large totes, laptop cases, slim tablet sleeves, handy wristlets, and durable accessory pouches in a variety of sizes to coordinate with and fit inside matching totes. Prices range from $3.99 to $99.99.
  • Discbound Notebook & Accessories: Available with a variety of beautiful covers and patterns, Discbound customizable notebooks offer the versatility of a binder with the portability of a notebook, with accessories such as dividers, planner pockets, task pads and more. The disc design makes it easy to add, remove and rearrange pages and accessories. All notebooks include bonus content from Martha Stewart, such as special sections for personal information, birthdays, activities and holidays. Prices for accessories and notebooks range from $3.99 to $23.99.

In addition, Staples offers three exclusive Martha Stewart Home Office furniture collections, available at Staples and, that combine distinctive designs and handy features in a variety of styles and finishes. The Martha Stewart Home Office with Avery line debuted at Staples in February 2012.