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Kohl’s Launches Kids Adaptive Clothing Across Private Brands

\"\"Kohl’s announced last week that it will introduce adaptive clothing to their three largest, kids’ private brands, including Jumping BeansSO and Urban Pipeline, offering customers adaptive options from baby all the way to juniors and young men available now on

With features including abdominal access and sensory-friendly and wheelchair-friendly options, the new adaptive clothing is thoughtfully designed, making stylish, quality apparel accessible to all. It recognizes the unique needs of Kohl’s customers, offering the same inclusive fabrics, styles, graphics, and a shopping experience that makes their every day realities a little easier and more rewarding.

A Personal Connection
Kohl’s is continuously evolving its private brand portfolio to better serve customers. Once the idea of adaptive clothing was introduced, Kohl’s associates were eager to bring it to life, including one technical designer who was instrumental in gathering the needed resources and support for the project. Judy Koepsel, technical design manager for kids, is the mother of a three-year-old daughter with unique developmental and sensory needs. As someone who’s personally experienced some of the daily dressing challenges these types of needs bring, she felt she could contribute her point of view and connect with others who have similar needs.

“It really gained steam after Judy got wind of it,” shared Stephanie Curtis, associate product manager for girls sportswear. “When the product design team introduced the idea to our partners, everyone felt a personal connection to this cause. It\’s a heartstring project, and enthusiasm to make it happen was really easy to come by.”

Finding the Perfect Fit
For all of Kohl’s apparel, offering customers the right styles and fits is important. However, designing adaptive apparel brought new considerations for our talented team who wanted to be sure they got it right. Judy helped form a group of Kohl’s associate parents whose families include someone with a disability or complex medical needs. Members of Kohl’s product development and technical design teams worked to understand the unique needs of each family and create beneficial products that could make life easier by offering both quality and functionality –– whether that meant accounting for a diaper in all size ranges, designing for comfort and functionality while seated in a wheelchair, creating strategically placed access to abdominal openings for medical ports and gastronomy feeding tubes, or focusing on easy dressing for both the user and caregiver.

“We aligned on what needed to be considered when fitting, such as how a pant fits when sitting down, could the pockets still be used, is the shirt long enough to cover in the back, and so forth. Everyone involved was extremely thoughtful as to how the product would be used,” said Judy. “I was truly impressed by the level of dedication and thoughtfulness the team put into this project.”

Special consideration was also taken to ensure the adaptive product was as inclusive as possible, with styles and designs that mirrored those of its counterparts. “Just because we are creating clothing for unique needs doesn\’t mean that it needs to be basic,” said Kara Smoltich, associate product manager for Jumping Beans. “We have made every effort to ensure that the product looks as close to our core line as possible. Everything from graphic artwork to pocket detail is reflective of the brand.”

Instilling Confidence
As the adaptive apparel came to life, the many Kohl’s teams who collaborated on the project were eager to ensure it would not only service the needs of the customer but also inspire confidence in the children who wear it. And so far that seems to be the case. After recently seeing footage of children wearing the product for marketing purposes, Stephanie was overwhelmed with joy at the response. However, she’s excited to hear customer feedback and spark dialogue about adaptive needs. “Engagement is going to be really key, and we\’re all so excited for that response and the dialogue that comes next,” she said.

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Kohl’s Private Brand Solution for EVRI Woman

\"\"Kohl’s has finally introduced its much anticipated new plus size private brand, EVRI. The name is an acronym for Easy, Versatile, Real (Value) and Inspiring. As an answer to an unmet shopping need in the workplace, EVRI offers modern, size-inclusive apparel for women and positions Kohl’s as a go-to destination for shoppers looking for stylish plus apparel.


“The addition of EVRI is part of our overarching evolution of Kohl’s brand strategy, answering a customer need for more relevant, trend-focused apparel. Through extensive customer feedback, we realized that some of our customers feel underserved today, and we saw an opportunity to deliver greater inspiration and clarity through the launch of our own private-label, size-inclusive brand. We\’re excited to launch EVRI as part of an exciting lineup of new modern brands coming to Kohl’s this year.” Doug Howe, Kohl’s chief merchandising officer.

EVRI’s focus on fit solutions ensure customers have an easy shopping experience and feel confident finding clothing that is both comfortable and flattering. The apparel will feature jackets, dresses, tops and bottoms in sizes that take into account both individual shape and height, with additional options available in more curvy and less curvy. The assortment of modern wardrobe essentials and relevant fashion wear also make it easy to mix and match styles that can be worn from day to night.

The launch of EVRI is part of an elevation of Kohl’s plus shopping experience in-store and on Customers will experience a redesigned in-store layout, which provides an elevated and cohesive space that allows women to easily find their best fit in their favorite brands — with mannequins, solutions graphics and apparel specifically designed to inspire customers.

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Kohl’s Announces New Women’s Plus Brand EVRI

\"\"Yesterday, department store retailer Kohl’s announced the launch of EVRI, a new women’s private brand, enhancing Kohl’s modern, plus size-inclusive offerings for women and strengthening Kohl’s position as a destination for the plus shopper. EVRI, which stands for Easy, Versatile, Real (Value) and Inspiring, will launch at Kohl’s in Spring 2019 in sizes 0X-4X in tops and 14W-30W in bottoms and aims to empower women with stylish and functional pieces for all shapes and sizes.

“We’re proud to introduce EVRI apparel and enhance our women’s plus offerings to Kohl’s customers nationwide,” said Doug Howe, Kohl’s chief merchandising officer. “We’ve seen an opportunity to better meet the needs of our customers and are focused on providing the products and experience she expects. From a revamped store layout to fit-focused sizing, the addition of EVRI to our women’s portfolio further illustrates our commitment to providing all customers with a positive and easy shopping experience.”

EVRI will offer a deep assortment of modern wardrobe essentials and relevant fashion wear that can be worn from day to night, with Kohl’s signature quality and value. The brand’s focus on fit solutions will also ensure customers have an easy shopping experience and feel confident in clothing that is both comfortable and flattering. The apparel will feature dresses, tops, and bottoms in sizes that take into account both shape and height, ranging from short to tall, with additional options available in curvier and less curvy.

The launch of EVRI is part of Kohl’s overarching transformation of its plus shopping experience in-store and on In Fall 2019, customers will experience Kohl’s redesigned plus in-store layout, which will provide an elevated and cohesive space, allowing women to easily find the best fit in their favorite brands, with apparel specifically designed to meet their needs.

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Kohl’s Jumps into bed with Amazon

\"\"Kohl’s yesterday announced a new Amazon smart home experience will be available in 10 select Kohl’s stores across the Los Angeles and Chicago areas starting in October. The new Amazon smart home store-within-a-stores are a first-of-its-kind experience where customers can purchase Amazon private brand devices, accessories and smart home devices and services directly from Amazon, within select Kohl’s stores.

“We believe in the power of our store portfolio and know that our future as a best-in-class omnichannel retailer will be driven by how inventive, compelling and unique we can make our store experience,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Kohl’s and Amazon share a customer obsession and we’ve joined together to leverage each other’s strengths and deliver a great experience customers can only find at Kohl’s.”

\"\"“We are thrilled to offer a unique new way for customers to try out our lineup of Alexa-enabled Amazon devices, learn more about our smart home services from Amazon experts and then buy those items directly from Amazon—all within Kohl’s stores,” said Dave Zimmer, vice president, sales and marketing, Amazon Devices. “Teaming up with Kohl’s provides an incredible opportunity to pair world-class customer and shopping experiences.”

The Amazon Smart Home Experience at Kohl’s is an Amazon-dedicated space inside of 10 Kohl’s stores. The 1,000-square-foot zone will provide a hands-on, interactive and engaging array of smart home products with a variety of Amazon private brand devices, including Amazon Echo, Echo Dot, Amazon Fire TV, Fire tablets and more, all of which put Amazon’s e-commerce at the fingertips of customers. The experience will showcase how smart home products – many powered by Alexa – can modernize and simplify home management, entertainment, security and more. The Amazon smart home experience at Kohl’s will allow customers to touch, feel and interact with Amazon devices before they buy. Amazon sales associates with deep knowledge of Amazon devices and smart home products will staff the space. Customers can schedule an Amazon expert to come to their home, evaluate their needs and install smart home products. Customers can also take advantage of Amazon Home Services, which offers access to vetted local services professionals, to help with everything around the house from cleaning to plumbing.

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PB CAREERS: Kohls – Packaging Designer

\"Kohls\" \"kohls\"Kohls – Packaging Designer
Job Description

Responsible for the graphic arts production of brochures, newspaper inserts, catalogs, in-store POS and other collateral materials. Works with Creative team leads to produce accurate print-ready files in a timely manner for approval and execution of company-wide private brand packaging, seasonal packaging, and new brand programs from an approved concept to final production.

provide packaging design

  • Generates innovative packaging solutions that fuel and complement the Kohl\’s brand.
  • Translates internal packaging concepts into a tangible product outputs that meets the requirements set forth by Buyers, Brand Management, and Packaging Director/Manager.
  • Creates and adapts graphic designs for product packaging, including full color boxes, logos, garment tags and labels for a variety of consumer products
  • Creates accurate and comprehensive electronic layouts.

builds and maintains business partnerships

  • Works with the Packaging Managers and Director to ensure company and department vision.
  • Works hand-in-hand with copywriters to ensure effectiveness of copy-driven concepts as necessary.
  • Establishes creative direction, delivers design solutions and ensures successful implementation of direction in partnership with production design team.



  • 2+ years strong experience in design and brand development related to packaging.
  • Proven MAC proficiency in Photoshop, Adobe Illustrator and InDesign programs.
  • Strong understanding of photography and digital imaging.
  • Demonstrated organizational skills and time management skills.
  • Proven ability to generate fresh creative ideas and sell them with confidence.
  • Understanding of 3-D graphic design, with the ability to build a prototype.
  • Proven effectiveness as a Photo Art Director who is confident in ability to communicate retouching direction to Color Editing Staff.
  • Thorough understanding of key retail packaging components and templates.


  • BFA or equivalent degree

special requirements

  • NA

This describes general information about the position however should not be considered comprehensive. Our company reserves the right to modify job duties or descriptions at any time. This is not an employment contract.

Company Overview
At Kohl’s, we’re always looking ahead to creating the next great thing. Since 1962, our people have been our biggest asset and every great thing we do is thanks to the great people we hire.

Auto req ID: 26657BR
Position Type: full-time
Pay Basis: Annual
Location Name: 0900:Kohl\’s Corporate Offices
Zip Code: 53051