Categories
Featured global

John Lewis & Waitrose Give National Health Service Workers A Sweet Gift

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Waitrose and John Lewis are giving away 50,000 boxes of private brand Easter candy to NHS workers as a small token of their appreciation in the run up to Easter. 

Fifty-one Waitrose stores will give chocolates donated from John Lewis, which include truffles and mini Easter eggs, to NHS staff when they visit the shops from this Friday, up until the Easter weekend. 

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The Waitrose branches have been chosen due to their proximity to NHS hospitals, with shops based in locations including London, Dorset, Hampshire, Northumberland and the West Midlands. 

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Peter Cross, Director of Customer Experience at the John Lewis Partnership says: “In these extremely difficult times, we wanted to make a small gesture to those working on the frontline. We hope these gifts will go a little way in helping to express our gratitude and simply brighten up the day a little for the NHS staff who are working tirelessly in really challenging circumstances.”
 
The Partnership has already introduced a number of measures to support NHS workers:

  • Waitrose stores are setting aside a portion of hard-to-find and essential products from every delivery – exclusively for NHS staff, on production of an NHS card – who often do not have flexibility over what time of the day they can visit a supermarket.
  • NHS staff are being given priority checkout service in the retailer\’s stores to ensure they are able to get through as quickly and easily as possible – through either dedicated NHS checkouts, Partners opening up new tills for them as needed or moving to the front of the queue.
  • John Lewis also donated care packs with items such as pillows, phone chargers, eye masks and hand cream to hospitals to make breaks more comfortable.
  • The Easter chocolates will be given out to NHS workers from Friday 2nd April until Easter weekend in selected Waitrose stores.
Categories
Featured global

The Boy, The Piano & Elton John

\"\"This week we will be featuring holiday commercials from around the world Most of them feature private brand in an entertaining and often touching way. Others are just great examples of retail advertising.

Watch the commercial from British retailer John Lewis & Partners, The Boy, and The Piano. This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in the present day and works backward chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life.

And of course, it revolves around a John Lewis private brand piano.

Categories
England

John Lewis Private Brands Shine In Simplicity

\"john_lewis_paint_4\"Simple, elegant very British Private Brand design for the UK retailer John Lewis from the London based design studio Charlie Smith Design.

 

Categories
England

Elegant Private Brand Tableware From John Lewis

\"\"British department store John Lewis has introduced this beautiful new design for its Private Brand Premium Tableware. The design created by Irving & Co is simple and elegant and utilizes photographer David Parfitt unique eye to deliver the form and aesthetics of the products. Instead of using the traditional black or white background, a warm grey/champagne creates a warm and inviting feel. This formal range of tableware inspires and engages the customer through knowledge, provenance and quality.

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Categories
England

British Retailer John Lewis Introduces House

\"\"British department store John Lewis has introduced a new Private Brand in home goods “House – a contemporary collection of products for modern-day living”. The brand was created by the international design consultancy Pentagram led by Harry Pearce. He and his team were briefed to create an identity that would both introduce the range and work across a diverse array of products – and they developed a simple, flexible system that looks modern while catching the eye.

 Using a bespoke dual key-line typeface for the word-mark ‘House’, Pearce and his team have created a clean, modern brand identity. The type sits in a circle on a plain background, using white and yellow as the primary colors.

According to Pearce: “The circle is a platform and presenter or both the range name and any product that sits upon it. Collectively the circles create an eye-catching pattern in store, or as a single statement of scale in the store windows”.

\”When used on packaging, the circles carry, the product, the descriptor and the range name, all held in a simple system that wraps the 3D packaging.\”

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