2017 Featured

PB CAREERS: Lidl – Manager – Packaging & Design (Brand)


PB CAREERS: Lidl – Manager – Packaging & Design (Brand)

Department: Packaging & Design
Business Unit: Purchasing
Reports To: Senior Manager – Brand and Packaging
Supervisory Role: No
FLSA Status: Exempt
Location:  Arlington, Virginia (VA), US, 22202
Job Type:  Full Time
Reference Number:  3721

Job Summary
The Brand Manager develops brands and creative designs consistent with US consumer needs and Lidl US strategic initiatives for multiple Food and Near-Food brand segments and product categories.

Essential Functions

  • Conduct primary consumer research for packaging and analyze secondary consumer research to identify relevant consumer insights, develop category/category segment understanding, and brand positioning
  • Lead the development of product packaging from briefing through final creative design; with additional responsibility for final packaging review and approvals
  • Write packaging design briefs, brief creative agencies, evaluate creative development according to brief, and track design development within strict timelines
  • Develop insight driven and persuasive brand/category strategies, in multiple formats (presentations, briefs, etc.), that are appropriate for presentation to senior leaders
  • Coordinate with other Packaging & Design team members, such as Packaging Engineering and Labeling Compliance
  • Coordinate with other organizational teams such as Buyers, QA, Retail Marketing, etc. to gather required information and ensure alignment
  • Manage Brand and Packaging budgeting and financial planning as needed
  • Train or guide the work of other team members on occasion
  • Perform other duties as assigned

Required Knowledge, Skills, Abilities

  • Knowledge of brand management (marketing); preferably in CPG / FMCG or grocery retail
  • Strong fundamental knowledge of brand building, brand architecture and packaging design in the private label or national brand environment
  • Excellent organizational, analytical, and problem-solving skills
  • Excellent oral and written communication skills
  • Ability to manage several concurrent projects

Required Education, Certifications/ Licenses, Related Experience

  • Bachelor’s degree in Business, Marketing or related field required
  • 3 – 5 years of experience in related field required
  • In lieu of degree, a total number of 7 – 10 years of experience in related field will meet the education and related experience requirements listed above
  • CPG/FMCG or retail experience required
  • 3 – 5 years of brand management experience required

Physical Job Requirements

  • This position requires the ability to remain in a stationary position (standing and/or seated) all of the time
  • The person in this position must be able to maneuver (lift, move, carry, slide, etc.) less than 15 lbs.
  • This position operates machinery and/or equipment that requires the constant use of hands/fingers/wrists (ex: typing, etc.) all of the time
  • This position requires the ability to spend all of the time viewing computer monitors
  • The person in this position must be able to identify and distinguish between colors all of the time

Travel Requirements

  • This position requires overnight domestic travel less than 25% of the time
  • This position requires overnight international travel less than 25% of the time
  • Anticipated travel will be by car, air, and/or train

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PB CAREERS: Haggen – Director of Private Label

\"Haggen\"Haggen – Director of Private Label
Primary Location: Washington-Bellingham

Primary Function:
Leads efforts to achieve Haggen’s vision of being a private labels leader, increasing competitive advantage through innovation, strategic leadership and implementation. Develops and leads goals, strategy, planning and implementation resulting in desired business results. Influences product assortment, pricing and other marketing fundamentals. Leads Private Label’s product life cycle from concept to creation to delivery on the shelf. Partners with other category leaders to drive efficiencies across the organization.  Lead and influencing cross-functionally to align and drive strategies with division stakeholders. This role also manages vendor relationships, negotiates terms for individual categories on a national scale.  Role ensures the integrity and execution of merchandising initiatives and business development plans for their individual categories.  Collaborates with division to ensure category business plans are guest centric and reflect local standards. Ensures compliance with all industry, corporate and government regulations.

Responsibilities specific to Private Label:

  • Grow Haggen’s Private Label penetration.
  • Aid in the development of goals for merchandising teams and corporate divisions.
  • Lead the organization in planning and executing of private label consolidation.
  • Lead the overall process for item creation from the point specs are defined until product is produced.
  • Lead strategy for the development of marketing communications solutions in conjunction with marketing team, based on the business objectives. Align objectives for the private label products and employees target audience to ensure clear understanding as marketing develops consumer communications.
  • Partner with Corporate Marketing to develop and execute effective marketing communications/promotional plans.
  • Lead effective internal and external relationships (marketing team, merchandising team, etc) to integrate cross-functional efforts and resolve issues throughout the development process from conception to final execution.  Aligns to prioritization of corporate marketing funds.
  • Participates in the development of consumer insight and research/testing plans for our defined mega-brands, their marketing programs or key business questions.
  • Works collaboratively with Brand and Merchandising (Corporate, Region, Division) to create/implement successful Private Label initiatives.
  • Acts as the central point of contact for all Private label vendors.
  • Manage private brands budget of $10+ million per year.
  • Maintains a list of potential manufacturers and vendors for every product.  Continually search out and secure new manufacturing partners to ensure our costs and capabilities are best in class.
  • Tracks all income to ensure we achieve our budgeted income.
  • Conducts negotiations based on our contract schedule and volume opportunities.
  • Ensures both inbound and outbound service level goals are met and take action necessary to ensure vendor compliance.
  • Oversees all communications to our business partners ensuring they are on time and factual.
  • Engages all suppliers to obtain incremental funding opportunities to drive sales.
  • Engages all suppliers to ensure adequate seasonal supply on all products.
  • Maintains our futures buying contracts on commodities to ensure adequate supply and pricing on key commodities.
  • Participates in all new item sourcing discussions and set the strategy for vendor supply parameters in the creation and maintenance of all private label items.
  • Performs additional relevant project management and leadership duties as required.

Responsibilities for all Category Directors:

  • Business Planning Responsibilities: Establishes near and long term strategic vision. Establishes growth guidelines and financial objectives for yearly and period plans.  Reconciles growth progress to targets and identifies where focus should be placed by emphasizing or deemphasizing categories (reconciles multiple desks together).  Responsible for articulating strategic, tactical and financial obligations for division. Manages relationships with strategic vendor partners and garners support (financial, resources) to sustain the strategic vision.  Develops category business plans for managed categories. Attends yearly plan and quarter/period/weekly meetings and representing the strategic and financial interest. Responsible for building on the department strategic platform and ensuring it supports the company’s platform.  Resolves conflicts/issues between categories and/or initiatives.
  • Ad/Promo Responsibilities: Develops overall promo strategy for individually managed categories.  It establishes and manages ad/promo performance, defines and refines assortment and presentation, delivers on Private Label strategic goals   Directs the efforts of merchandising to stay on course with strategies and financials.
  • Sourcing/Vendor Responsibilities: Oversees vendor relations, negotiates terms and for individually managed categories on a national scale.  Approves national contracts and presents them to leadership for sign off.
  • Managerial Responsibilities: Leads, coaches and develops employees.  Recruits, interviews and hires when necessary.

Job Requirements

  • Bachelor\’s degree in marketing, advertising or related course of study required.
  • 10+ years of brand marketing and/or communications experience in a CPG environment. Retail experience preferred.
  • Proven ownership of P&L’s.
  • Strong management and leadership skills with proven experience managing staff and budgets.
  • Demonstrated leadership and ability to work with key stakeholders in organization to drive business results.
  • Proven experience building brand equity from positioning through communication execution.
  • Experience and knowledge of retail merchandising and operations a plus.
  • Proficient in Microsoft Office.
  • This position may be located in either Irvine, CA or Bellingham, WA.

Physical Requirements

  • Most work is performed in a temperature controlled office environment.
  • Incumbent may use calculators, keyboards, telephones, and other office equipment in the course of a normal workday.
  • Stooping, bending, twisting and reaching may be required in completion of job duties.
  • Position will require some travel.

This job description is representative only and is not exhaustive of the possessed skills or responsibilities and tasks that an employee in the position may be required to perform. Haggen, Inc. reserves the right to request and require employees to perform other tasks depending on circumstances and emergencies. All employees must comply with Company policy and applicable laws.



PB CAREERS: Walmart – Senior Manager Product Development Private Brands


PB CAREERS: Walmart – Senior Manager Product Development Private Brands
Job Location:
Bentonville, AR
Position Type: Salary
Shift: 0

Position Description

  • Contributes to strategic product development plans
  • Contributes to the Product Development infrastructure
  • Develops timelines
  • Drives the execution of multiple business plans and projects for Product Development – Private Label
  • Ensures business needs are being met
  • Identifies and develops business opportunities for the Private Brand portfolio
  • Manages the development of Private Brand products with other business areas (for example, Brand Marketing, Merchandising)
  • Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
  • Provides supervision and development opportunities for associates
  • Provides technical support to the Private Brand team

Minimum Qualifications

  • Bachelor’s degree in Chemistry, Biochemistry, Biology or related field and 4 years experience in Product Development, Manufacturing, Commercialization, and Brand Management or related field
  • 6 years experience in Product Development, Manufacturing, Commercialization, and Brand Management,

Additional Preferred Qualifications

  • 4 years experience in formulation, manufacturing, and specification development in personal care (e.g., body wash, shampoo, lotions, cosmetics) and/or development of household cleaning products (e.g., laundry detergent, household cleaning chemicals)
  • 4 years experience in managing external partners (e.g., suppliers and testing labs)
  • 4 years experience in Project Management and Commercialization of Consumer Product Goods
  • 2 years experience in Retail Private Brand Product Development

Job Role: Senior Manager, Product Development, Private Brands
Job ID: 328309BR



PB CAREERS: REI – Design Insights Researcher


REI – Design Insights Researcher

At REI we offer an enviable work environment that Fortune Magazine has recognized on the \”100 Best Places to Work\” list since the award’s inception – 17 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 130 retail locations (and growing), REI offers unique competitive benefits to its more than 11,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

The design insights researcher contributes to REI’s success through accurate and deep intuitive understanding of consumers and their relationships with our products. By fostering a connection between the design team and our consumers, we are able to identify new product opportunities and enhance current product experiences. Models and acts in accordance with REI’s guiding values and mission.


  • Supports design research efforts for Private Brands & Design Insights Team
  • Supports process and methodologies to ensure collection and delivery of design research. (Design ethnographies, research stimuli, research tools, leads or supports recruiting efforts, leads or supports consumer interviews)
  • Supports Trend and Inspiration research. Collects and participates in secondary research.
  • Communicates unmet needs and actionable insights and opportunities to drive decision-making.
  • Actively participates with Private Brands teams to create and deploy customer focused research tools and tactics.
  • Reports to Manager of Design Insights team


  • 6+ years experience in the design research or related field
  • Ability to support and co-create research plans that support design teams across Private Brands.
  • A understanding of good design and basic understanding of the product development process.
  • Ability to visualize insights (illustrations, storyboarding, video, collages etc.)
  • Ability to efficiently synthesize and communicate complex information to teams i.e., strong interpretive, verbal, written, and story-telling techniques to communicate consumer insights and needs.
  • Ability to advocate for the consumer throughout the design process
  • Ability to work across all design teams seamlessly, people orientated, passionate, enthusiastic, insightful, intelligent, committed, positive, engaged.
  • Unrelenting focus on and commitment to current and potential REI member and consumer.

REI is an Equal Opportunity Employer



PB CAREERS: Macys – Brand Manager – Center Core


Macys – Brand Manager – Center Core
Job Number:

Macy’s is an industry leader in developing Private Brand Merchandise. Macy\’s Merchandising Group (MMG) is responsible for conceptualizing, designing, sourcing, producing, selling and marketing Macy’s Private Brands across all categories. Some of our Private Brands include I•N•C, Charter Club/Club Room, Epic Threads, Alfani, Style & Co., Tools of the Trade, American Rag, Bar III, Jenni, Ideology, Hotel Collection, and The Cellar.

Job Overview:
Brand Manager is the key player in updating and maintaining the brand identity of the line and is responsible for pieces of strategic planning, sales and marketing direction for the brand. This position reports to the Brand Director or Vice President.

Essential Functions:
Sales / Margin:

  • Generate support of the line and financial plans by gathering product performance input from division, sharing line development and direction, and promoting the assortments
  • Responsible for implementation of all weekly selling reports and management summaries
  • Manage division placements and tracks all shipment dollars
  • Recap and analyze all order placements, write corporate callouts and follow through to make sure changes are implemented
  • Responsible for seasonal line profitability analysis reports
  • Oversee all information flow between the product organization and the divisions
  • Responsible for identifying and communicating to divisions all reorders and new emerging opportunities

Strategic Planning:

  • Partner with VP in execution of seasonal private brand sales vendor margin plans
  • Write Private Brand Financial Strategy, targets and receipt plans for the Buy Meeting.
  • Communicate to division the private brand merchandise and business strategies based on the plans
  • Develop tactics and objectives for each season and meeting.


  • Assist marketing in the development of marketing plans and campaigns to support assortments.
  • Develop and follows through on all merchandise relating to visual campaigns
  • Ensure merchandise strategies are executed on the store level.
  • Partner with marketing director on time and action calendar for each season
  • Submit all monthly playbooks/selling guides
  • Submit seasonal key items and back wall images.

Human Resources:

  • Provide leadership to division and product staff through product category expertise.
  • Regular, dependable attendance and punctuality


  • Minimum 5 years buying experience
  • Data input with high accuracy rate required
  • Proficiency in Microsoft Word and Excel

Language Skills:

  • Excellent written and verbal skills

Other skills:

  • Extremely detailed oriented
  • Ability to handle and prioritize multiple tasks simultaneously

Macy\’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.