Private Brand Is Right On Trend, George at Asda

\"\"The groundbreaking Private Brand from British Walmart subsidiary Asda, George has found that shoppers are turning to the \’lipstick effect\’ to lift their mood and are buying great value bright colored clothing, with colored womens jeans counting for over a third of all denim sales. This should come as no surprise to American readers as Target and a number of other retailers have recently introduced advertising and products that feature brighter color palettes

With a tough economy and families £9 per week worse off, a survey of 2,000 customers reveals they are buying low-cost colorful items to cheer themselves up.

Almost three quarters of shoppers are spending up to £20 on colorful clothes to lift their wardrobes and their spirits; and 50% of women are spending their pennies on red clothes to lift their mood and boost their confidence.

For 72%, confidence goes hand in hand with what they\’re wearing. Striking red, purple and yellow top the confidence chart, while 88% of under 30s choose sunshine yellow to make their statement. Over 50s prefer to keep it simple with a cool blue (68%).

More than 70% of men have admitted that a lady in red will always turn their head, and celebrities also love the color with the Middletons and Victoria Beckham spotted out and about in red recently. New girl group on the block and bright color champions Little Mix are inspiring teens of a similar age too with George reporting that the colored denim offering has amounted to 82% of all denim sales across George\’ G21 range recently.

In response, George has launched a new range of affordable Private Brand colored denim as part of its latest Be Seen In range, in store and online, including a variety of mood-lifting colors which won\’t break the bank.

Fiona Lambert, George Brand Director commented: \”In challenging times people purchase bright colors across both fashion and beauty to lift their spirits. Customers have told us they want to be bold and steer away from the \”safe\” option of black, and have been looking at affordable ways to lift their moods by buying colored items.

\”Colored denim is right on trend and we have seen increasing sales due to high profile celebrity color wearers such as Victoria Beckham and the Middletons. We predict this range will fly off the shelves as customers choose to express their personalities and feelings through what they wear.\”

The retailer is also inviting consumers to tell them which color they prefer and enter to win a pair of the new jeans.

Uncategorized Walmart

Walmart redesigns 300+ stores to welcome restyled George


Style-conscious shoppers won\’t have to sacrifice value to stock their closets with this season\’s latest trends following today\’s announcement that Walmart Canada has expanded its exclusive George brand. The arrival of the newly consolidated George line means that the world\’s largest retailer is once again making significant and long reaching changes to its portfolio of Private Brands.

As part of the George brand\’s multi-million dollar expansion, the retailer has retired a number of Walmart Canada private label brands (i.e., B.U.M., Penman\’s and 725), to create one umbrella brand.

\”Our customers told us they wanted a simplified shopping experience,\” said Lesya McQueen, senior vice president of apparel at Walmart Canada. \”We responded by streamlining our brand offering so that our customers can easily find not only the basics we are famous for but also on-trend fashions that deliver dependable quality at unbeatable prices.\”

Walmart Canada has retro-fitted 319 stores across the country to give shoppers an exclusive \”store-within-a-store\” experience, making this initiative one of the biggest expansions of an apparel brand in Canadian history. Shoppers will see clearly marked signage and hardware, new fixtures, and branded packaging and hand tags, which together contribute to the line\’s new look and feel.

The George line, styled right for the whole family, is divided into seven categories to meet everyone\’s needs:

  • George Baby, offering parents quality baby clothes for infants 0-24 months
  • George Kids, providing fashionable clothes for children
  • G21, designed for teens and young adults
  • George, the largest segment, catering to ladies\’ and men\’s fashions for contemporary consumers
  • George Classics, for mature adults who enjoy a relaxed style
  • George Plus, affordable fashion for full-figured women
  • George Maternity, which lets expecting moms dress on-trend at great prices

The new line is also capable of making a maximum wardrobe impact with minimum spend because it offers more than just basics. George offers Canadians the latest skinny jeans, hottest plaids, stylish stripes, elegant stilettos and patterned ballerina flats to complement the classics they already have at home.

The commitment to bring affordable fashion to Canada is also being embraced by a new group of staff: Walmart has brought all of its George-brand fashion design in-house and has doubled the number of associates dedicated to product development. The retailer plans to grow its apparel business by continuing to invest in and expand the George brand, now integrating business pieces into its casual foundation. The result is a line of clothes and accessories that has undergone a complete makeover, and that showcases a redesigned look that\’s in step with current fashion trends.

\”When Canadians shop at Walmart they expect to find the brands they trust at unbeatable prices,\” continued McQueen. \”The new George line delivers our customers convenience in addition to quality, comfort, winning style and the satisfaction of looking good at a great price.\”

To browse through the complete George collection, please visit


ASDA Walmart-Fashion

ASDA Debuts Private Brand Asian Clothing Line.


English retailer Asda the subsidiary of Walmart launched a new extension of the Private Brand fashion line George. The new range of Asian clothing comes in direct response to huge demand from Asda customers for authentic ethnic clothing at affordable prices.

The 13 piece collection includes sequin and embellished Salwaar Kameez (traditional suits), Khurtas (tunics), Dapata (scarves) and Churidar (slim leg trousers). The collection has been designed in conjunction with a team in India and is made with authentic Indian material. Prices start from a competitive £7, with a complete suit for £26 – a fraction of the price of independent retailers that can charge up to £60 for similar suits.