Food Lion\’s Limited Time Originals Spring Fling

LTO Spring Fling Carousel

Our all-new Limited Time Originals are buzzing with an array of spring-inspired colors and flavors. Get yours today before they’re gone! View products:

Posted by Food Lion on Monday, March 9, 2020

The Ahold Delhaize banners are now merchandising the latest iteration of their Limited Time Originals seasonal private brand products. The range features spring-inspired colors, flavors and package design.

Food Lion in Huntersville, NC

The Food Lion website describes the 13-product range:

  • Our spring-inspired cutlery tube, paper towels, party cups and designer plates are an easy way to bring spring to life right in your kitchen or while you’re on the go! The perfect addition to your picnic, family meal & more.
  • It’s easy to bring the smell of spring into a home with these sweet scents! Bring home some Coconut or Pink Lemonade Foam Soap and a Yuzu Fruit or Coral Poppy Candle before they’re gone for the season.
  • Celebrate spring with naturally flavored Mixed Berry Cream Cheese or Strawberry Lemonade or satisfy your sweet tooth with Lemon Meringue Pie Snack Mix or a bag of regular, spiced or tiny Jelly Eggs!
  • Snap into spring with tasty treats your whole family will love! Our Zesty Lemon Snap Cookies and Lemon Cooler Cookie Mix are perfect for enjoying outside while making memories with loved ones on a sunny day.
Food Lion in Huntersville, NC
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Ahold Delhaize Retailers Bring Authentic Italian Private Brand fiorfiore to the U.S.


Retail Business Services, the services company of Ahold Delhaize USA, has teamed up with COOP Italia to make fiorfiore private brand products available to five of Ahold Delhaize U\"\"SA’s local retailers and their customers for a limited time this fall. Food Lion, Giant Food, Giant/Martin’s, Stop Shop and Peapod have all elected to carry the products, which include appetizers like olives and bruschetta, oils and dressing, pasta, pasta sauce, pastries, and snack products.

“We are excited to make these items available to the local brands and offer consumers the opportunity to experience authentic Italian cuisine at private brand value,” said Juan De Paoli, senior vice president of Private Brands for Retail Business Services. “This is a versatile product line that offers a gourmet, balanced selection of both kitchen staples and indulgent treats and snacks.”

The introduction of this line leverages ongoing consumer interest in Italian cuisine.


According to a study by, more than 60% of U.S. consumers 18-64 report indulging in Italian cuisine at least once a month.

Crafted from fresh, high-quality ingredients, fiorfiore products contain no GMOs, no colorants, no hydrogenated fats, no post-harvest treatments, and additives only when necessary.

“Fiorfiore is the top-quality private brand line of Italy’s largest supermarket chain. Through our partnership with Retail Business Services, we are pleased to make the products available in the U.S. for the first time,” said Mike Ricciardi, managing director of COOP Italian Food NA.

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Ahold Delhaize Wins With Private Brand

Late last week food retail group Ahold Delhaize, the parent company of US retailers, Food Lion, Hannaford, Stop & Shop and Giant Foods and numerous other banners around the world, reported its Q4 and Full Years 2017 results. The report showed continued strong performance during the fourth quarter of 2017.

Dick Boer, CEO of Ahold Delhaize, said: \”2017 was the first full year as Ahold Delhaize, one in which we substantially completed the integration. We delivered synergies ahead of schedule and continued to show underlying operating margin expansion with stable or increasing market share in our major markets.

\”In a dynamic environment, our great local brands delivered strong results, tapping into changing consumer behavior. We grew our online consumer sales by more than 20%, with already €1.2 billion sales in food online. In 2017 we realized €2.8 billion online consumer sales and are well on track realizing nearly €5 billion by 2020. We are expanding our digital capabilities in all our brands and are rolling out successful customer loyalty programs. In 2017 we sent out close to 2.5 billion personalized offers, which we expect to increase significantly in 2018. It seems clear the ongoing “Better Together” strategy is paying off.

\”We are investing to make shopping more convenient, introducing new technologies to improve the customer experience and further ease the check-out process, as we live up to our promise to be a better place to shop. We also are stepping up our focus on fresh inspiration as customers are increasingly looking for healthier options, organic products, and locally grown produce, which will help us to reach our target of 50% healthy products in own(private) brand sales by 2020.\”

Boer’s presentation highlighted the importance of private brands and the evolution of the organization after the merger. Notably, the now fully operational Retail Business Services (RBS) group in the U.S. providing back-office functions for all U.S. brands and expertise on Own (Private) Brands, Digital and Supply Chain. The move was touted as streamlining the organization in the U.S. to deliver ‘best of both worlds’ and create economies of scale in sourcing.\"\"Building great own-brands: Differentiating our businesses for today’s value-focused customers

  • Healthy own brand sales increased to 46% in 2017, target 2020 raised to 50%
  • Own brands U.S. centralized in RBS for best in class commercial capabilities and leverage of U.S. volumes
  • In the U.S., Nature’s Promise and Nature’s Place brands combined passed the $1 billion goal and will be combined into Nature’s Promise
  • Ahold USA brands took 1 million pounds of sugar out of the private brands last year
  • Best practice sharing: Delhaize and Albert Heijn continue to share knowledge, expertise and introduce same, locally branded products
  • Etos products brought to U.S. customers in 2016 and introduced in our stores in Belgium, Romania, Greece, and Czech Republic in 2017

The Ahold Delhaize Annual Report 2017 which was also released continues the emphasis on private brand. In the Market Overview section, the retailer clearly articulates their strategic importance and validates the prevailing wisdom that is guiding evolution at retailers around the world.

\"\"Own (Private) brands

The importance of own brands continues to grow, driven by factors that include Millennials’ pursuit of better value for money. While own brands used to be inferior to national brands in quality and packaging design, they are achieving tremendous improvements in these areas, and at a lower price-point compared to equivalent national brands. This is particularly true in the case of product lines focused on organic or health and well-being. Own brands continue to offer retailers an opportunity to distinguish their brands from the competition and to build customer loyalty.

The Annual report goes onto to feature private brands, with a specific call out for a big shift in their portfolio which will consolidate Ahold’s Nature’s Promise brand with Delhaize’s Natures Place brand sales of Nature’s Promise and the Nature’s Place brand at Food Lion and Hannaford reached the billion-dollar goal in 2017. During 2018, the two own-brand lines will be combined into one, Nature’s Promise, and offered Ahold Delhaize U.S. store.

Our promises in action Best own brands

The context Through own brands, retailers are able to develop product lines that fit the needs of customers in their local markets while at the same time providing good value. These product lines continue to grow in popularity as customers seek to get more for their money – whether more, to them, means quality, taste, health, sustainability, or even benefits to society. Retailers who develop distinctive own brands are able to differentiate themselves and build customer loyalty.

Our response Our local businesses have made own brands a critical component of their strategies – some of them even achieve more than half of all sales from their own-brand assortments. These product lines are tailored to local customer preferences, with an increasing focus on being healthier and more sustainable. Now more than ever, we are sharing own brands across our businesses to capitalize on the strength of our brands, and we are using our scale to drive change in the supply chain and provide more sustainable products at lower prices. To help us source smarter and keep improving our own brands, we are partnering with buying alliance AMS in Europe and have created an own-brands center of excellence to serve all our brands in the U.S.

How we are delivering on our strategy Our “free from” and organic own-brand lines are highly differentiating and strategically important for the U.S. brands, so they set a goal to reach $1 billion in sales by the end of 2017. At Stop & Shop, Giant Landover and Giant Carlisle, the own-brand teams accelerated product development and innovation on their Nature’s Promise brand and expanded the range to include baby, health and beauty care, pet and household. At the same time, they improved the safety and sustainability and began rating own-brand products against the Guiding Stars nutritional criteria. By year-end, the range of Nature’s Promise included around 1,450 items and annual sales reached a record high of $727 million. Combined sales of Nature’s Promise and the Nature’s Place brand at Food Lion and Hannaford reached the billion dollar goal in 2017. During 2018, the two own-brand lines will be combined into one, Nature’s Promise, and offered across our U.S. market area.

Our Dutch health and beauty brand Etos has a long history of innovation and helping customers live healthy and happier lives. In recent years, Etos has invested substantially in its own-brand lines. After our U.S. businesses brought Etos products to customers the previous year, they were introduced in our stores in Belgium, Romania, Greece, and Czech Republic in 2017 – a great example of how we’re becoming better together.


Ahold Delhaize announces Ahold Delhaize USA

\"\"Ahold Delhaize today announced the creation of Ahold Delhaize USA, to be effective on January 1, 2018. Ahold Delhaize USA will be the parent company for all of Ahold Delhaize\’s U.S. companies, including its local brands, Stop & Shop, Food Lion, Giant, Hannaford, Giant/Martin\’s, and Peapod, as well as Retail Business Services (RBS), a U.S. shared services company providing support to the brands, which includes the private brand team led by Juan De Paoli, SVP private brands.

Ahold Delhaize USA will be led by Kevin Holt, who will be appointed Chief Executive Officer Ahold Delhaize USA, effective January 1, 2018. Kevin is currently Chief Operating Officer of Ahold USA. In this new role he will remain a member of Ahold Delhaize\’s Management Board and Executive Committee and will continue to report to Dick Boer, CEO Ahold Delhaize. Frans Muller, Deputy CEO Ahold Delhaize and Chief Integration Officer, who serves as acting COO Delhaize America (ad interim) will focus on the continued smooth integration of Ahold Delhaize.

Dick Boer, CEO Ahold Delhaize, said, \”combining the parent companies of the U.S. brands and RBS is the natural next step in our brand-centric strategy in the U.S.  Kevin is an outstanding leader with extensive food retail experience and a great choice to guide our U.S. businesses through this time of continuing change and evolving customer expectations.\”

Kevin joined Delhaize Group in 2014 as CEO Delhaize America and transitioned to Chief Operating Officer of Ahold USA in 2017. Prior to joining Ahold Delhaize, he served in executive leadership roles at SUPERVALU and Meijer.

\”I\’m excited that we are moving into this next phase where we can focus on further strengthening our brands and winning in our markets,\” said Kevin. \”Ahold Delhaize USA and its U.S. brands are well positioned to continue to drive growth and innovation and meet the evolving needs of customers, both in stores and online.\”

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Food Lion Re-Launches Pumpkin-Flavored Private Brand Products

\"\"Early this month, Food Lion began offering its customers private brand items featuring the most popular flavor of the season: pumpkin. A customer favorite, Food Lion has updated this special flavor assortment to include a few new and exciting items since its launch last year.
Available at all stores while supplies last, shoppers can enjoy these limited time original products at affordable prices in a variety of ways, from coffees and creamers to oatmeal and yogurt, to ice cream and cookies!
The full list of pumpkin-flavored items includes:
• Limited Edition Pumpkin Spice Black Tea Bags
• Nonfat Greek Pumpkin Yogurt
• Pumpkin Creamer
• Pumpkin Flavored Ice Cream Sandwiches
• Pumpkin Ice Cream
• Pumpkin Mixed Nut Tray
• Pumpkin Muffin Bars
• Pumpkin Oatmeal Crème Cookies
• Pumpkin Spice Cappuccino Single Serve
• Pumpkin Spice Cream Cheese Spread
• Pumpkin Spice Ground Coffee
• Pumpkin Spice Instant Oatmeal
• Pumpkin Spice Single Serve Coffee