San Francisco based online retailer Brandless made a splash in July 2017 with its bold launch which featured a 100% private brand assortment. Today marked the end of the retailer
In a statement on the retailer
After more than two amazing years of bringing customers across the country better for you and better for the planet products, Brandless is halting operations. While the Brandless team set a new bar for the types of products consumers deserve and at prices they expect, the fiercely competitive direct-to-consumer market has proven unsustainable for our current business model.
The good news is that although Brandless products will no longer be available on our website, they will still exist in homes and kitchens everywhere thanks to you, our supporters and fans.
To all of our customers: thank you for trusting Brandless to bring you innovative products created with quality materials and clean ingredients that help you live well and take better care of yourself, your family and your home. We’re hopeful the future holds a new version of Brandless and that we see you again.
As part of its closure, the retailer will lay off 70 employees, with 10 staying to close the business and sell its remaining assets.
Brandless\’ closure marks the end of the tumultuous 2.5-year run.
\”I\’m proud of what we created at Brandless and the hard work and dedication of everyone on the team,\” said Brandless\’ CEO (former CFO) Evan Price in an email. \”Brandless set a new standard in the wellness and sustainable products industry, and while we weren\’t able to compete competitively in today\’s DTC market, I\’m confident the next great brands of tomorrow will be built from this experience.\”