Daymon Worldwide FMI Trade Associations

Private Brand: Our Time is NOW!

\"OurThe buzz coming out of last weeks FMI Private Brands Summit was on the closing presentation of Andres Siefkin, vice president of marketing and consumer insights at private brand broker Daymon Worldwide. His presentation “Our Time is Now” featured that urgent and inspiring message. According to his presentation:

There are 3 things I want you to remember from this meeting

  1. The Consumer is boss!
  2. Private Brands are not a trend. They are here to stay.
  3. It’s in our hands to make Private Brands the Brand of Choice!

Below is the presentation, check it out and let me know what you think.

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\"SiefkenFor those of you unfamiliar with Andres Siefken he is VP of Marketing for Daymon Worldwide in Stamford, CT, responsible for all Daymon Worldwide marketing activities, including domestic and international. He joined Daymon in 2006 as Director of Marketing and was promoted to VP in May 2008. Prior to Daymon, Andres was Marketing Director at InBev USA , in Norwalk , CT , and was head of Latin brands and multicultural marketing, where he developed the company’s first multicultural campaign with both Brahma (Brazilian) and Beck’s (Hispanic).

FMI Packaging Digest Progressive Grocer Trade Associations

FMI Shines the Spotlight on Private Brand

This past week the Food Marketing Institute held its first ever FMI Private Brands Summit at the Waldorf Astoria in New York City. Unfortunately I was unable to attend, so this post is excerpted from Packaging Digest.

It\’s private brands\’ time to shine, says FMI speaker

Now is our moment, says Andres Siefkin, of private brand broker Daymon Worldwide, at the FMI Private Brands Summit.
Lauren R. Hartman, Senior Editor – Packaging Digest, June 18, 2009

Andres Siefkin’s presentation at the conclusion of the Food Marketing Institute’s (FMI) first annual Private Brand Summit, June 14 to June 16 at New York’s Waldorf-Astoria hotel, aimed to energize attendees as they headed back to their businesses and began rethinking their private brand strategies. From the buzz in the room at the close of his talk, the executive at Stamford, CN-based private brand broker Daymon Worldwide achieved his aim–and then some.

Through his “Our Time is Now!” presentation, Siefkin, Daymon’s vp of marketing and consumer insights, was eager to instill a “sense of urgency” in listeners as he insisted that just as private labels had evolved into private brands, so executives’ mindsets regarding private brands must evolve.

Read the entire article.

Source: Progressive Grocer, 6/17