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CVS

Super Saver Lillian Private Brand Goddess?

I love my Double Bucks! – Watch more Videos at Vodpod.

Over the last few CVS has been running this campaign in support of their Double Bucks promotion in surprisingly high rotation. I can\’t say that I am a fan of Super Saver Lillian the older woman in this campaign, but I suppose I am not the target. CVS has certainly demonstrated a commitment to the promotion and Private Brands that is unusual in the drug segment.

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