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RH Amar And Daymon Join Forces To Disrupt UK Private Brand

Fine food distributor RH Amar is joining forces with Daymon in a bid to spice up the UK’s fine foods offering across a number of categories.

The partnership will kick off with both parties identifying those UK private brand categories with the most potential to benefit from a makeover, as well as those that have the most untapped potential.

Daymon will focus on generating innovation and concept development in conjunction with RH Amar, while RH Amar then focus on the commercial execution of private brand launches created by the partnership.

RH Amar MD Rob Amar

RH Amar MD Rob Amar adds: “Our new partnership with Daymon will allow retailers to benefit from a single point of contact for their private brand development, offering the opportunity to strengthen retailers’ current assortments while ensuring their private brands stay competitive.”