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Private Brand Plows The Way At Tractor Supply

\"\"Tractor Supply Co the largest retail farm and ranch store chain in the United States posted strong same-store sales along with better-than-expected fourth-quarter 2010 results. Furthermore, margins improved due to the expansion and refinement of their Private Brand portfolio as well as a focus on direct sourcing of merchandise. The company has set a long-term Private Brand sales penetration goal of 25% and 13% from direct sourcing.

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