Press Releases or Tips

If you represent a retailer, manufacturer, design studio or agency, you may submit your company\’s press release or tip for potential inclusion on My Private Brand.

Release requirements:

  • Must be relevant to the mission of MY private brand
  • Contain complete information on the subject with photographs or illustrations and contact information.
  • Cannot be an advertisement
  • Must include a high res image in attachment.

MY private brand reserves the right to edit headlines and content without approval.

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Private Brand Legend – Dave Nichol

Loblaw\’s is celebrating the 25th anniversary of President\’s Choice, I will have more on that in the coming weeks but I thought we would start with this 2005 video of the legendary Dave Nichol, the actual president in Presidents Choice and the man responsible for the Decadent Chocolate Chip Cookie. He is no longer with Loblaws but his impact is still felt.


FREE Basketball Tickets From Bi-Lo

It\’s Christmas time, and the wife, kids and I made the pilgrimage to Grandma\’s house in Greenville, SC. It\’s where we grew up and it is home to the Bi-Lo corporate headquarters. Bi-Lo the one time Ahold grocery chain is now owned by a holding company out of Texas

I, literally grew up a mile from the corporate headquarters so it is the store I grew up with.

So after lunch my brother-in-law and I made a run to Bi-Lo for beer, milk and eggs, all the essentials. While checking out I noticed this poster. Buy seven of their private brand, Southern Home products and get free tickets to a University of South Carolina basketball game. Do I care, Maybe, is it a good promotion, potentially, was it executed well, not really, What do you think?


Take a stand! Roundy\’s

Check out this private brand commercial from Roundy\’s they have been airing them for some time now, but if you are not in their markets you may have missed them. Roundy\’s is headquartered in Milwaukee, Wisconsin they operate 150+ grocery stores in Wisconsin and Minnesota under the Pick ‘n Save, Copps Food Center, and Rainbow Foods banners. The Roundy’s private brand has more than 2,400 items and the gentlemen in the commercial is indeed their chairman, Robert Mariano, chairman and CEO of Roundy\’s Supermarkets. That\’s commitment! That\’s ownership!

for more commercials go to


Cooking with Private Brand

So the one thing you will learn about me is that I love to cook and pretty much everything about food and cooking. My TV is on Food Network by default and my kids can name all the Iron Chefs. They love Alton Brown on Good Eats and my two year old loves to hit the speed dial on my phone for Mario Batalli’s restaurant in New York, Babbo. So my interest in private brand often manifests itself in food or food related products.

Which leads me to Kohl’s; with more than 800 stores they have developed a very aggressive private brand strategy that is heavily advertised and most certainly very expensive. Kohl’s has a long roster of exclusive licensed private brands that includes rock stars and most relevant to this conversation, the Food Network. It features booth Food Network branded product and products from Bobby Flay, Paula Dean and Rachel Ray.
This is intriguing to me as a food lover and fan of the network; the products aren’t bad, although they seem a little expensive. So the question I ask is, “Is the license worth the fee?” Is Kohl’s getting a return on this investment and is the brand making Kohl’s a brand of choice for the Food Network fan or simply the cooking enthusiast? For me, it’s not bad stuff but I still covet a full set of AllClad.