Kroger’s $2b Supplier Diversity Focuses On Private Brand

\"KrogerCincinnati based grocer Kroger and Corporate Brands Diverse Supplier Business Interchange was held December 12th in Erlanger, Ohio. The event included more than 40 current and existing vendors who each had a chance to meet with purchasing and manufacturing executives from the retailer.

According to a story from Channel 9 WCPO in Cincinnati “Often times it’s about knowing people, having relationships,” said Denise Thomas, director of corporate supplier diversity at Kroger

One of the newest areas of strategic emphasis is expanding its network of Private Brand suppliers. So, Thomas said Kroger used its most recent Business Interchange event to connect vendors with Private Brand buyers. The event was modeled on the Toyota Opportunity Exchange, which drew 300 people to the Duke Energy Convention Center in November and is credited with producing more than $100 million in new contracts for minority vendors. Thomas likes the event because it allows vendors to develop relationships with buyers.




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