Fifty-one Waitrose stores will give chocolates donated from John Lewis, which include truffles and mini Easter eggs, to NHS staff when they visit the shops from this Friday, up until the Easter weekend.
The Waitrose branches have been chosen due to their proximity to NHS hospitals, with shops based in locations including London, Dorset, Hampshire, Northumberland and the West Midlands.
Peter Cross, Director of Customer Experience at the John Lewis Partnership says: “In these extremely difficult times, we wanted to make a small gesture to those working on the frontline. We hope these gifts will go a little way in helping to express our gratitude and simply brighten up the day a little for the NHS staff who are working tirelessly in really challenging circumstances.”
The Partnership has already introduced a number of measures to support NHS workers:
- Waitrose stores are setting aside a portion of hard-to-find and essential products from every delivery – exclusively for NHS staff, on production of an NHS card – who often do not have flexibility over what time of the day they can visit a supermarket.
- NHS staff are being given priority checkout service in the retailer\’s stores to ensure they are able to get through as quickly and easily as possible – through either dedicated NHS checkouts, Partners opening up new tills for them as needed or moving to the front of the queue.
- John Lewis also donated care packs with items such as pillows, phone chargers, eye masks and hand cream to hospitals to make breaks more comfortable.
- The Easter chocolates will be given out to NHS workers from Friday 2nd April until Easter weekend in selected Waitrose stores.