Make sure not to miss our FREE webinar, “COVID-19: Leading with Private Brands” Wednesday, May 6, 2020, 2:00 – 4:00 pm Eastern
Join this unparalleled conversation to gain insights and perspectives completely focused on Private Brand and its evolving role during and after the COVID-19 pandemic. Hear from Sobeys, Weis Markets, Boxed, Catalina, and Daymon as we explore the latest research, insights, opportunities, and challenges for Private Brand retailers, manufacturers, and service providers.
VP Private Label
Sr Private Brands Product Development Manager
SVP Strategic Advisory
SVP of Global Retail Network
Welcome and Introductions
Christopher Durham, President, MY PRIVATE BRAND
Demystifying the Private Brand Shopper Journey During COVID-19
Wesley Bean SVP of Global Retail Network, CATALINA
Leveraging its Buyer Intelligence Database, Catalina continues to track the impact of the COVID-19 pandemic on consumer behavior, including the skyrocketing sales of Private Brands. This pandemic has radically altered shopping behaviors and buying decisions, propelling Private Brands into the forefront of the discussion. Wesley will share insights about the Private Brands shoppers, their behavior, the impact on the Private Brand industry, and future considerations for retailers and manufacturers as societal restrictions loosen.
The 5 Keys to Private Brand Success in the New Normal
Aimee Becker, SVP Strategic Advisory, DAYMON
The COVID-19 crisis brought in new shoppers and drove trial of Private Brands, as shoppers were limited by both selection and budget. Given this increased trial and the reality of a financial downturn, Private Brands stand to see significant growth in the months and years to come. Leveraging Daymon’s insights and decades of Private Brand experience, Aimee will share the five key focus areas retailers and manufacturers must maximize to grow our new normal.
Retail Panel: COVID-19 & Private Brand, Today & Tomorrow
Seanna Rishor, VP Private Label, SOBEYS
John Evans, Director of Private Brands, WEIS MARKETS
Brandon Wehmeyer, Senior Private Brands Product Development Manager, BOXED
Moderator: Christopher Durham, President, MY PRIVATE BRAND
Christopher will lead a panel of retailers in a discussion about private brand in the current COVID-19 world and its potential impact moving forward.