ASDA Walmart-Fashion

ASDA Debuts Private Brand Asian Clothing Line.


English retailer Asda the subsidiary of Walmart launched a new extension of the Private Brand fashion line George. The new range of Asian clothing comes in direct response to huge demand from Asda customers for authentic ethnic clothing at affordable prices.

The 13 piece collection includes sequin and embellished Salwaar Kameez (traditional suits), Khurtas (tunics), Dapata (scarves) and Churidar (slim leg trousers). The collection has been designed in conjunction with a team in India and is made with authentic Indian material. Prices start from a competitive £7, with a complete suit for £26 – a fraction of the price of independent retailers that can charge up to £60 for similar suits.

Walmart Walmart-Fashion

Miley Cyrus Goes Private Brand.


As the father of two little girls who are huge Disney fans, Miley Cyrus/Hannah Montana seems to always be buzzing around our home. In fact we have tickets to take the girls to see her in concert in a few months. Which makes the recent launch by Walmart of the exclusive Miley Cyrus/Max Azria collection all the more intriguing.  For those of you unfamiliar with French fashion designer Max Azria he has created critically acclaimed fashion collections, a loyal following of Hollywood\’s top celebrities, and a strong worldwide presence, he is the, Designer & CEO of BCBGMAXAZRIAGROUP and has evolved into one of the hottest names in the fashion industry.

To which I scratch my head and wonder if such an unusual pairing means anything to the Walmart shopper. As Private Brands go this exclusive brand is certainly intriguing, Miley Cyrus is clearly following in the footsteps the Olsen Twins, but Max Azria seems to be an uncomfortable if not inappropriate pairing. Miley clearly is takng advantage of her 15 minutes of fame, however Max runns the real danger of destroying a brand he has worked so hard to build for short term gain.

It all leaves me wondering will  Walmart shoppers care and will Walmart shoppers pay the premium associated with this license?

Walmart Walmart-Fashion

Canopy Unfolds in Walmart Commercials.

Check out this commercial for Walmart\’s decor brand Canopy. The creative delivers the brand as a National Brand and only pays off with Walmart at the end. As the Walmart Private Brand portfolio continues to evolve it will be intriguing to discover the roles each of the brands will play and how they attempt to engage with the Walmart Customer.

There are a least a couple of Canopy commercials running currently, I will continue to look for the others.

Walmart Walmart-Fashion

Walmart is in "Your Zone"?


Walmart today announced another Private Brand launch in its continuing effort to grow its Private Brands. This on the heels of its Great Value redesign and relaunch creates more pressure on national brands and significant shifts to the growing Walmart Private Brand portfolio. As the Walmart Private Brand strategy unfolds it will be interesting to see the extent to which it becomes a portfolio restructuring and optimization.

The new brand is Your Zone a new home furnishings collection for teens.

According to the press release:
\”Your Zone provides a platform for teens to create their own space and express their evolving personality, for less,\” said Linda Hefner, executive vice president of Home at Walmart. \”The Your Zone collection further strengthens our branded product offering. Teens love the fun products, and Moms love the unbeatable prices.\”

Bedding is available in bright, fun patterns and reversible solids, and includes comforter sets priced from $28 to $40, sheet sets from $12 to $24, and window treatments for under $15. Interchangeable rugs, pillows and throws are also available to personalize the look, along with bulletin boards, display shelves, and other accessories. Furniture and lounge seating will arrive in stores in late spring to round out the collection.

Kmart Kohls Walmart Walmart-Fashion

Organic Jeans or a Bowl of Soup?


\"great-value-soup\"Discount big boxes Walmart(Faded Glory) and Kmart(Route 66) join Kohl’s(ReGen) and the plagued department store Macy’s (Greensource)  in adding a Private Brand organic jeans. The jeans are made by Washington-based Greensource a manufacturer who specializes in stylish apparel design and manufacturing.  They are one of the nation\’s largest suppliers of private-label and branded apparel.

Organic jeans are certainly a great way for retailers to provide differentiation through innovative private brand products. The real question is will big box value oriented customers pay the extra $6.00 per pair in this economy. Will they believe there is a value to organic that is worth the more than 60% price increase or will they wander to the grocery end of the store and buy 8-12 cans of Great Value soup to feed their family with that extra $6.00.