English retailer Asda the subsidiary of Walmart launched a new extension of the Private Brand fashion line George. The new range of Asian clothing comes in direct response to huge demand from Asda customers for authentic ethnic clothing at affordable prices.
The 13 piece collection includes sequin and embellished Salwaar Kameez (traditional suits), Khurtas (tunics), Dapata (scarves) and Churidar (slim leg trousers). The collection has been designed in conjunction with a team in India and is made with authentic Indian material. Prices start from a competitive £7, with a complete suit for £26 – a fraction of the price of independent retailers that can charge up to £60 for similar suits.