FMI Previews New Industry Trends Perspective

\"\"Today, Food Marketing Institute (FMI) previewed the findings of its 2012 U.S. Grocery Shopper trends research in a presentation by FMI President and CEO Leslie G. Sarasin, addressing participants at FMI2012, the Food Retail Show in Dallas. Seeking to help retailers shape their strategies for future growth, Sarasin identified and examined the implications of four significant and interrelated movements.

Undergirded by data provided by FMI research partner and global consulting firm Booz & Company, and making use of video, social media, and an expert panel of food retailers, Sarasin’s presentation focused on the significance of the following four trends, laying the groundwork for a broader FMI and Booz & Company collaborative education series in the coming months.

Value-Seeking as a Way of Life

  • Consumers responded to the 2007–2009 recession by choosing private brands and less expensive food options, making fewer trips and buying fewer items at the grocery store, shopping around for deals, and generally seeking value in their grocery shopping. Interestingly, even consumers in segments not directly affected by the recession exhibited some of these behaviors. As the slow economic recovery continues, research indicates these cost-cutting behaviors are persisting and will continue to do so in the immediate future. This has resulted in a “new normal,” reshaping consumer shopper patterns.

Technology as a Fact of Shopping Life

  • More than half of all shoppers now use technology either before or during their shopping trips. Much of this activity focuses on “value discovery”—deals, coupons, price comparisons, etc. As technology improves, more and more customers will be able to readily discover the lowest prices for the goods they want. In a world in which the lowest price can be located with a few swipes or clicks, retailers are encouraged to utilize online means to build relationships with customers.

Online Shopping Eating Away at Center Store

  • More than a decade has elapsed since online grocer Webvan sank without a trace. But online grocery shopping is making a comeback, as specialist online retailers carve out target categories. Sales numbers of these new specialists now equal those of full-line e-commerce grocers. Online “old-timers” also continue to chip away at key categories with simple searching and subscription purchasing. More than half of shoppers buy a grocery category online at least occasionally. As digital natives become household shoppers, this is likely to become much more common, pushing retailers to look for ways to better blend their bricks-and-mortar stores with their (or others’) online presence.

Format Innovation Pointing to New Differentiators

  • Over the last five years, the grocery industry has added approximately 150 million square feet of new capacity. None of that new space was built by traditional supermarket retailers; rather, it was added by supercenters, dollar stores, drugstores, and other small formats like fresh specialists and hard discounters. New formats continue to expand, making it more likely that tomorrow’s shopper will have a landscape of options to meet any and all of his or her food retail needs. In this environment, retailers will seek ways to differentiate themselves through merchandise selection, value, convenience, in-store services, customer relationships, and innumerable combinations of these attributes.

FMI and Booz & Company will release a report detailing these trends in addition to a series of webinars. More information will be available in May to FMI members and media.

FMI grocery

Challenge the Paradigm – Send Your Best & Brightest to FMI2012

\"\"The Food Marketing Institutes (FMI) annual conference FMI2012 – The Food Retail Show is only a few weeks away, April 30-May 3 in Dallas, Texas and I am looking forward to my first visit to the show. This years show now includes the Private Brands Summit  – so I look forward to meeting you all – Please let me know if you would like to have dinner or drinks.

And I challenge you to think differently – Make sure to include your Private Brands team members or even better – to include some of your best and brightest young talent. All to often, these conferences are populated by executives who have seen it all before – change the paradigm.

They can participate in FMI Private Brands Summit sessions to understand consumers, industry trends, new technologies and marketing trends. Attendees will:

  • Learn the latest in consumer trends, including consumer attitudes about private versus national brands, consumer habits in regards to purchases, consumer perceptions on brands and quality and why private brands are growing as consumers buy and come back to buy them again.
  • Develop an understanding of what it takes to differentiate and develop brand loyalty and market private brands products effectively.
  • Discover how to develop an innovative culture that inspires your team to succeed.

Make sure to purchase the FMI2012 Education Package so you will be able to participate in the Private Brands Summit educational sessions.

Register Today!


FMI Announces Speakers for Private Brand Summit

\"\"Join food retailers, suppliers and wholesalers to discover new opportunities in Private Brand development and retailing at the Food Marketing Institute’s (FMI) Private Brands Summit co-located at FMI2012 April 30 – May 3 at the Dallas Convention Center in Dallas Texas. Attend both Private Brands and FMI2012 sessions to understand today’s shopper, industry trends, new technologies and marketing trends. Exciting education sessions include:

  • State of Private Brands: A Wall Street Perspective, Goldman Sachs
  • A View of Private Brands From Both Sides, Carla Cooper, President and CEO, Daymon Worldwide
  • Building Strong Retail Brands through Multi-Faceted Collaboration, Todd Maute, Partner, CBX

Register Today!

FMI Spartan

Spartan Moves Nutrition “Facts up Front” on Private Brand

\"\"Nutrition labeling traditionally is typically relegated to fine print on the back of a package.

Now, it will be big print on the front on new food packaging of Spartan Private Brand products.

The store brand is carried by nearly 100 Spartan Stores-owned groceries — D&W Fresh Market and Family Fare in West Michigan, VG’s in southeast Michigan and Glen’s Market in northern Michigan — and 375 independent grocers in Michigan, Indiana and Ohio that are supplied by Spartan.

The packaging is in line with health and wellness initiatives introduced by first lady Michelle Obama and, more recently, Gov. Rick Snyder. It also reflects what is happening in the industry.

The Byron Township-based grocer is one of the first retailers in the country to adopt the Facts Up Front Nutrition Labeling, a voluntary labeling system designed by the Food Marketing Institute and the Grocery Manufacturers Association.

The two organizations are behind a $50 million Facts Up Front consumer education campaign that will launch in early 2012, when consumers will see the new icons on a majority of products in the marketplace.

The goal of the voluntary program is to provide essential nutrition information at a glance, said Alan Hartline, executive vice president of merchandising and marketing. That is important since FMI research indicates 75 percent of all shoppers consider health and wellness when they shop.

“This is the way we are distinguishing our brands from the national brands,” Hartline said.

Last year, Spartan added 300 new products and will another 300 in this fiscal year. The new eye-catching guide highlights calories, saturated fat, sodium and sugar per serving, the daily value percentages for saturated fat and sodium, plus up to two icons showing what additional nutrients might be in the product, such as fiber, protein, calcium and vitamins.

The new packaging will be integrated over the next year, with full implementation planned for no later than January 2013.

For now, a handful of products, including frozen chicken and baked beans, have the nutrition labeling on the top right of the packaging. Fresh Selection Salads and Spartan canned fruit will soon be added to that list.

The program complements color-coded shelf tags the grocer introduced in 2009 that identify six nutrient attributes, based on standards set by the Food & Drug Administration. That system is now being adopted by Spartan Stores’ wholesale customers such as Forrest Hills Foods and Leppinks Food Centers.

Source: The Grand Rapids Press


FMI Announces Vice President of Private Brands Joe McKie

\"\"Food Marketing Institute (FMI) has selected Joe McKie for the position of Vice President, Private Brands, after an extensive search for this unique, leadership role. McKie will identify, manage and build relationships with key industry stakeholders and future partners in order to cooperatively create value for the private brands trading partner community.

Among his accomplishments over the last 25 years in brand development, McKie comes to FMI most recently from Winn-Dixie Stores, Inc. where he was vice president of Own Brands for the entire Winn-Dixie Corporation. Prior to his tenure at Winn-Dixie, he spent 15 years at Daymon Worldwide Inc. McKie’s areas of expertise include sales, retail operations, marketing, manufacturing, procurement, logistics, brand management and consumer insights. His first public introduction to industry and members will be at the FMI Private Brands Summit, Sept. 26-29 in Chicago.

“Joe brings a wealth of industry knowledge and general management expertise in the area of private brands,” Patrick Walsh, senior vice president of industry affairs for the association, said. “His energies will be of great value to FMI and our membership as we aggressively expand our membership base and value-generation efforts.”

McKie’s successes are well recognized, as he earned new product innovation awards from Private Label Manufacturers Association, Supermarket News, Good Housekeeping, Store Brand Decisions and PL Buyer. He was also named as PL Buyer Executive of the Year by suppliers in 2009 and serves at various levels of industry and community involvement, including, FMI Private Brands Executive Board (finance); PLMA Retailer Advisory Council; Store Brands Decisions Advisory Group; and Progressive Grocers’ Private Brand Editorial Board.