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Brookshire Grocery Co. Offers Private Brand Discount to First Responders

Tyler, Texas, regional family-owned grocer Brookshire Grocery Co. (BGC) is offering a 5% daily discount on private brand products for critical and emergency service providers, through May 5, 2020, in all four banners it operates – Brookshire’s, Super 1 Foods, Spring Market and FRESH by Brookshire’s.

This discount is available for all emergency first responders (EMS, fire department and law enforcement officers), hospital personnel, and active-duty military (including National Guard and Military Reserve).

Brad Brookshire,
Chairman and CEO
Brookshire Grocery Co.

“We believe it is important to show appreciation to those who are serving on the front lines caring for our neighbors,” said Brad Brookshire, Chairman and CEO for Brookshire Grocery Co. “These providers are the pride of our communities and we want to offer this as a symbol of our gratitude for their service during this time.”

“Supporting first responders and military heroes is a pillar of our Giving Back program and this discount is an extension of our commitment to honoring them for their incredible service,” said Trent Brookshire, Chief Operating Officer for Brookshire Grocery Co. “BGC is committed to making a difference in the communities we serve. We are forever grateful for these heroes for their dedication and service during these unprecedented times.”

Trent Brookshire,
Chief Operating Officer
Brookshire Grocery Co.

To receive the discount at checkout, critical and emergency service providers must present active first responder, hospital or military identification or name badge.

The private brand discount applies to Brookshire’s, Super 1 Foods and Spring Market branded products, along with Goldenbrook, Pure Harmony, Top Care, Simply Done, Paws, Tippy Toes, Full Circle, CharKing, Wide Awake Coffee Co., Over the Top, That’s Smart and Culinary Tours. Some exclusions apply and may not be combined with other discount offers.

Featured grocery

Be a Part of a Study on the Impact of Covid-19 on Food Consumption Behaviors

Normally we stick to strictly Private Brand focused stories however today we have a couple of stories that directly impact private brands, retailers, manufacturers, and shoppers.


The Western Michigan University Food Industry Research & Education Center is funding a study on COVID-19 and food consumption changes.  This will be a global research effort with over 1,000 responses already collected from China and plans to collect from Europe and the USA.

The purpose of the study is to examine how food consumption behavior changes during an epidemic. The results from this project will help communities and the food industry to manage these emergencies now and in the future. 

Please take a few minutes to complete the survey and share it with your network. 

Only one person per household should take the survey.  Note that it is best to take the survey on a computer (rather than a mobile device) because there are important open-ended questions. Here is the survey link.  

Featured grocery

The New Nutrition Facts Label


The U.S. Food and Drug Administration (FDA) has updated the Nutrition Facts label on packaged foods and drinks. FDA is requiring changes to the Nutrition Facts label based on updated scientific information, new nutrition research, and input from the public. This is the first major update to the label in over 20 years. The refreshed design and updated information will make it easier for you to make informed food choices that contribute to lifelong healthy eating habits.


1. Serving Sizes Get Real

Servings per container and serving size information appear in large, bold font. Serving sizes have also been updated to better reflect the amount people typically eat and drink today. NOTE: The serving size is not a recommendation of how much to eat.

  • The nutrition information listed on the Nutrition Facts label is usually based on one serving of the food; however some containers may also have information displayed per package.
  • One package of food may contain more than one serving.

Learn more about serving sizes on the new Nutrition Facts label.

2. Calories Go Big

Calories are now in larger and bolder font to make the information easier to find and use.

2,000 calories a day is used as a guide for general nutrition advice. Your calorie needs may be higher or lower depending on your age, sex, height, weight, and physical activity level. Check your calorie needs.

Learn more about calories on the new Nutrition Facts label.

3. The Lows and Highs of % Daily Value

The percent Daily Value (%DV) shows how much a nutrient in a serving of food contributes to a total daily diet. Daily Values for nutrients have been updated, which may make the percent Daily Value higher or lower on the new Nutrition Facts label. As a general guide:

  • 5% DV or less of a nutrient per serving is considered low.
  • 20% DV or more of a nutrient per serving is considered high.

The footnote at the bottom of the label has been updated to better explain %DV.

Learn more about updated Daily Values on the new Nutrition Facts label.

4. Nutrients: The Updated List

What information is no longer required on the label?

  • Calories from fat has been removed because research shows the type of fat consumed is more important than the amount.
  • Vitamin A and C are no longer required on the label since deficiencies of these vitamins are rare today. These nutrients can be included on a voluntary basis.

What information was added to the label?

  • Added sugars have been added to the label because consuming too much added sugars can make it hard to meet nutrient needs while staying within calorie limits. Added sugars include sugars that are added during the processing of foods (such as sucrose or dextrose), foods packaged as sweeteners (such as table sugar), sugars from syrups and honey, and sugars from concentrated fruit or vegetable juices.
  • Vitamin D and potassium are now required to be listed on the label because Americans do not always get the recommended amounts. Diets higher in vitamin D and potassium can reduce the risk of osteoporosis and high blood pressure, respectively.

What vitamins and minerals stayed the same?

Calcium and iron will continue to be listed on the label because Americans do not always get the recommended amounts. Diets higher in calcium and iron can reduce the risk of osteoporosis and anemia, respectively.

Featured grocery

A Taste of Spring: Trader Joe’s Sparkling Strawberry Juice


Made with not-from-concentrate strawberry juice, plenty of bubbles, and absolutely no added sugars, Trader Joe’s new private brand Sparkling Strawberry Juice sips like a sweet, strawberry daydream on a sparkling spring day. It’s a perfect pick for picnics, great for packing in lunches, and berry, berry good for satisfying a sudden craving for something sweet, sensibly. (There are just 60 calories per can!)

Trader Joe’s Sparkling Strawberry Juice Beverage is great chilled, straight from the can or over ice. Create a signature cocktail by combining it with vodka and muddled basil, plus some fresh basil for garnish. For a delicious strawberries-n-cream float, pour a can into a chilled glass or frosty mug and add a scoop of private brand Trader Joe’s Premium French Vanilla Ice Cream.

Trader Joe’s Sparkling Strawberry Juice Beverage is available in four-packs of 8.45-fluid-ounce cans for $3.99.

Featured grocery

Wakefern Announces New Chief Customer Officer & Chief Merchandising Officer

Wakefern Food Corp., the nation’s largest retailer-owned cooperative, with member companies that own and operate supermarkets under the ShopRite, Price Rite Marketplace,  The Fresh Grocer, Dearborn Market, and Gourmet Garage banners, today announced the promotion of Steve Henig to Chief Customer Officer and welcomed Bryant Harris as Chief Merchandising Officer.

Henig has spent nearly three decades at Wakefern progressing through various procurement roles as well as leadership positions in corporate merchandising and marketing. He most recently served as Vice President of Digital Commerce and Analytics where he was responsible for e-commerce initiatives, app development, and analytics needs. He oversaw the launch of the company’s first automated micro fulfillment center and leads the popular ShopRite from Home service.

In his new role, Henig will work with Wakefern members, leaders and associates to create a single, consistent brand voice for its customers and provide a deep understanding of the market, customers, and competitors. He will oversee the departments of branding, e-commerce, marketing, and advertising.

Harris brings nearly 20 years of experience in retailing to his new role at Wakefern, where he will oversee the product procurement strategy, in-store merchandising, pricing and promotion. He will be working closely with Henig to design and implement strategies to increase sales growth for the cooperative.

Previously, Harris worked as Executive Vice President, Chief Commercial Officer for Save A Lot, a Onex Corporation owned company, in charge of assortment strategy, procurement, pricing, visual merchandising and store design. He also held various positions at Walmart Inc. and its subsidiary, Sam’s Club, including the lead of Sam’s Club’s fresh foods division, a role that represented $13 billion in annual sales.

A graduate of The College of New Jersey, Henig now teaches strategy and marketing at the school. He also received his Master of Business Administration from Monmouth University in New Jersey. Harris received a bachelor’s degree in accounting from University of Missouri and served four years in the US Army, attaining the rank of Captain