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Waitrose Ramps Up Product Innovation For Summer


This summer, UK retailer Waitrose & Partners will launch over 145 private brand products into its seasonal Scrumptious Summer food and drink selection. 

The range will welcome over 70 new additions, 17 existing products will be given a revamp with improved recipes, and customer favorites from summer 2019 will make a return to form this year’s summer offer.


Scrumptious Summer focuses on innovative dishes, featuring nostalgic flavors and classic recipes that are given a modern twist. New arrivals include Blueberry Crumble Ice Cream, Cherry Bakewell Yum Yums, Bacon & Egg Bites, and Ginger Beer Spatchcock Chicken.

Following the popularity of the cheese raclette and heater at Christmas, the supermarket will be introducing a chili raclette cheese to its service counters – ideal for no-fuss summer dining and great for celebrations when lockdown lifts.

Beth Elliot, Brand Manager at Waitrose & Partners, says “This summer, more than ever, we know our customers will be spending more time at home, in their gardens or outdoor spaces, enjoying the sunshine. Summer dining is a fast-growing area for us and we know our customers want to shop in more convenient and quicker ways right now.

“We’ve reflected this by creating a range of ready to eat food and quick to prepare dishes which are tasty, exciting, foodie and fun – making them the perfect options for carpet picnics and barbecues. By putting all our summer products in an eye-catching, bright design, it helps our customers to shop quickly for food and drink and the innovative dishes and playful combinations showcase the very best flavours to brighten up summer with.” 

The Scrumptious Summer range launches this week throughout the summer on and in Waitrose & Partners shops. 

Product highlights include

  • Waitrose Scrumptious Summer Cherry Bakewell Yum Yums (launching late summer)
  • Waitrose Scrumptious Summer Rose, Lemon & Sherbet Cupcakes
  • Waitrose Scrumptious Summer Blueberry Crumble Ice Cream
  • Waitrose Scrumptious Summer Ham Hock & Piccalilli Bites (launching late summer)
  • Waitrose Scrumptious Summer Bacon & Egg Bites (launching late summer)
  • Waitrose Scrumptious Summer Vegan Creamy Stuffed Peppers
  • Waitrose Scrumptious Summer Coronation Chicken Flatbreads
  • Waitrose Scrumptious Summer Cheese, Pickle & Tomato Quiche
  • Waitrose Scrumptious Summer Pork & \’Nduja Sausage Whorl
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Waitrose Launches Toy Design Competition to Raise Money For The NHS

John Lewis and Waitrose have launched a soft toy design competition for children around the UK to raise critical funds for the NHS.

With homeschooling recommencing across the nation, the retailer is inviting children (and adults) to create and share their designs for a “super-bear” cuddly toy that celebrates the spirit and fortitude of the fearless men and women working on the frontline during the Covid-19 crisis. 

The winning design will be turned into an exclusive private brand Christmas toy and sold by Waitrose and John Lewis from October, following in the footsteps of a number of beloved characters from the retailer. 

Martin George, Marketing
Director for the
John Lewis Partnership

Martin George, Marketing Director for the John Lewis Partnership, comments: “The acts of gratitude demonstrated by the public towards frontline workers, from the thousands of “thank you” pictures to Thursday evening clapping, shows how deep our nation’s love for the NHS goes. We’ve already been supporting the NHS and critical workers in a number of ways, but we want to make a lasting contribution that demonstrates our appreciation for those who are on the front line. 

“We hope this competition will help inspire the nation’s children to put pencil to paper and encourage many to submit their creations, while helping us give something back to our wonderful National Health Service and frontline workers.”

The competition, which launches on April 24, marks the start of the “Feel Good Friday” campaign, designed to bring the nation together in a time of isolation.

Every Friday, Waitrose & John Lewis will focus on one skill or pastime, all in service of helping people enjoy a shared interest, learn something new and creating stronger relationships within local communities.

Working with Partners, celebrity experts, a range of charities and the NHS, this will include everything from gardening, arts and crafts, mindfulness, to baking and fitness.

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Indian Online Grocer Grofers to Invest $15m in Private Brand


Bengaluru, India based online grocer and Vertex Award winner Grofers plans to invest $15 million to boost its private brands, and subsequently up to $50 million to grow both its supply chain and private brands, over the next two years. The investments will enable better distribution of Grofers’ private brands – to increase its private brand presence in-store  – as well as to partner with more kiranas (mom and pop stores) to streamline the delivery process.

By the end of 2020, Grofers will have more than 2,000 stores selling its products, up from the current 350 stores.

“In the next six months, private labels will contribute to 60% of our business, considering the current consumer demand,\” Saurabh Kumar, co-founder of Grofers said in an interview.

In 2018, Grofers had aimed to become a 100% private brand retailer by 2021. It launched its portfolio strategy in March 2018, and under its G-Brand ranges like Mother’s Choice, G-Fresh, G-Happy Day for premium products as well as HappyHome and SaveMore for its value products.

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John Lewis & Waitrose Give National Health Service Workers A Sweet Gift


Waitrose and John Lewis are giving away 50,000 boxes of private brand Easter candy to NHS workers as a small token of their appreciation in the run up to Easter. 

Fifty-one Waitrose stores will give chocolates donated from John Lewis, which include truffles and mini Easter eggs, to NHS staff when they visit the shops from this Friday, up until the Easter weekend. 


The Waitrose branches have been chosen due to their proximity to NHS hospitals, with shops based in locations including London, Dorset, Hampshire, Northumberland and the West Midlands. 


Peter Cross, Director of Customer Experience at the John Lewis Partnership says: “In these extremely difficult times, we wanted to make a small gesture to those working on the frontline. We hope these gifts will go a little way in helping to express our gratitude and simply brighten up the day a little for the NHS staff who are working tirelessly in really challenging circumstances.”
The Partnership has already introduced a number of measures to support NHS workers:

  • Waitrose stores are setting aside a portion of hard-to-find and essential products from every delivery – exclusively for NHS staff, on production of an NHS card – who often do not have flexibility over what time of the day they can visit a supermarket.
  • NHS staff are being given priority checkout service in the retailer\’s stores to ensure they are able to get through as quickly and easily as possible – through either dedicated NHS checkouts, Partners opening up new tills for them as needed or moving to the front of the queue.
  • John Lewis also donated care packs with items such as pillows, phone chargers, eye masks and hand cream to hospitals to make breaks more comfortable.
  • The Easter chocolates will be given out to NHS workers from Friday 2nd April until Easter weekend in selected Waitrose stores.
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Asda Reimagines Children\’s Cereal

In an effort to lure kids away from sugar-packed breakfast products UK based retailer Asda approached British design agency OurCreative to create packaging designs for their private brand cereals which removed characters. Having reduced the sugar content by 26%, it was crucial that the packs clearly communicated the health benefits of each product, with an eye-catching design that could hold it’s own in the cereals aisle. The positive, uplifting design is full of morning sunshine and personality, appealing to an older, broader audience. Each pack has individually handcrafted typography and simple, honest product photography.