Convenience & Specialty Featured

7‑Eleven Pours Skýra Icelandic Spring Water


7‑Eleven, continues to raise the quality benchmark on its private brand portfolio with the addition of a new Private Brand of super-premium water imported from Iceland. Created exclusively for 7‑Eleven, Skýra Icelandic spring water is naturally alkaline with electrolytes, a high pH (8.8) and naturally low mineral content.

Skýra water is sourced from an Icelandic spring in a government-protected nature preserve. Filtered through inert layers of lava, the water trickles deep into the ground over decades picking up soluble minerals before emerging as a naturally alkaline water. This pristine Icelandic water contains no nitrates, nickel, cadmium, uranium, phthalates or chlorine.

“Every time we develop a 7‑Eleven private brand product, our goal is to exceed customers’ expectations in both quality and value,” said Jack Stout, 7‑Eleven Senior Vice President of Merchandising and Logistics. “With Skýra, 7‑Eleven is offering a premium, naturally pH-balanced water at a better value than national brands.”

Jack Stout, 7‑Eleven Senior Vice President of Merchandising and Logistics

The super-premium water’s pure and refreshing taste is a result of its origin in Iceland which is ranked as one of the cleanest countries in the world. Even its name, pronounced “skee-reh,” is an Icelandic word meaning “clear” or “to clarify.”

The new Skýra Icelandic spring water is exclusively available in two sizes at participating 7‑Eleven® stores – 20 ounces for $1.99 and 1 liter for $2.69. For a limited time, two 1-liter bottles will be available for a promotional price of $4.

7‑Eleven produces approximately 1,500 private brand items and expects sales of these proprietary packaged beverages, foods and non-food items to top $1 billion this year.

Convenience & Specialty Featured

Wawa Pours Up a Private Brand Beer Collab

This week Wawa and 2SP Brewing Company announced its partnership with Coppertail Brewing Company to debut a first-ever private brand craft beer scheduled to hit Wawa stores and local distributors across Florida on Thursday, February 20 with sales starting at 4:00 p.m.

As Pennsylvania-based companies, Wawa and 2SP Brewing Company named the beer “Snow Bird Reserve,” as a nod to local friends and neighbors who migrate South to escape the wintry weather to soak up some sun and can now enjoy a refreshing beverage by Coppertail Brewing Company, one of the region’s leading beer experts in the state of Florida – something locals can certainly enjoy and be proud of as well!

Handcrafted by Bob Barrar, Head Brewer, 2SP Brewing Company, Casey Hughes, Brewmaster, Coppertail Brewing Company and Michael McLaughlin, Wawa’s Concept Development Manager, and World Traveling Coffee Guru, the recipe is a robust porter with sweetness derived from malted barley, intensified by Wawa Winter Reserve Coffee and balanced by a hint of vanilla.

Mike Sherlock, Chief Product Marketing Officer, Wawa, Inc.

“With recently celebrating Wawa’s 200th store opening in the state of Florida, we’re grateful for 2SP Brewing Company’s introduction to longtime friends at Coppertail Brewing Company to collaborate on this innovative product that brings excitement to our Florida friends and neighbors,” said Mike Sherlock, Chief Product Marketing Officer, Wawa, Inc. “It’s just one more way for us to Fulfill Lives in our community.”

“When our friends at Wawa spoke about doing a beer for their family in Florida, we immediately knew we wanted to collaborate with Tampa natives, Coppertail. We have known Coppertail\’s head brewer Casey Hughes for over 15 years and have collaborated with him a few times so we knew we could do something special. Adding Michael McLaughlin, the one and only coffee guru at Wawa into the mix, we created a very approachable Coffee Vanilla Porter. It was a great experience working with our friends and neighbors and we hope Floridians enjoy drinking it as much as we did brewing it.”

“We are honored to partner with Wawa and 2SP for this one-of-a-kind collaboration. To be able to work together with Bob who is both an incredible brewer and a longtime friend has been a blast. We can’t wait to premiere Snowbird Reserve to our city and show what we have been working on.” — Casey Hughes, Brewmaster, Coppertail Brewing Company. 

For the true beer enthusiasts, a firkin-tapping event will take place on Thursday, February 20, 3:45 p.m. at Wawa located at 3660 W. Gandy Blvd., Tampa, FL 33611, where customers can meet the brewers, get a first taste of the new brew and the first 100 customers can get their hands on the official Brew Tour t-shirt, as supplies last. 

Convenience & Specialty Featured

Wawa Engages Students in Innovation as Future Food Scientists

Pennsylvania based convenience store icon Wawa is now accepting nominations for the third annual Future Food Scientist Program, a unique, half-day field trip to the Wawa Innovation Center for 8th-grade students to learn about careers in food science through interactive stations educating youth on nutrition, sensory testing, food safety, and marketing.

Students will have the opportunity to apply what is learned in developing recipes to pitch to Wawa culinary experts for a chance at having their recipe featured in a Wawa store.

Awarded to one winning class, the contest is open now through Friday, February 7, and requires a teacher and/or faculty member to submit an electronic application with a compelling story as to why this program would benefit the classroom curriculum. Eligibility and application can be found here:

Wawa has partnered with Garnet Valley Middle School in Pennsylvania and P.S. duPont Middle School in Delaware, where both classes visited the test kitchen and applied what was learned to developing their own recipes. GVMS debuted Chicken and Waffles in September 2019, and P.S. duPont will announce its recipe in March 2020. It’s now time to offer this opportunity to students in New Jersey.

Mike Sherlock, Chief Product Marketing Officer. Wawa

“Wawa is proud to continue its commitment to the community by inviting local students into our test kitchen to have a hands-on, innovative experience as they explore potential careers in food science, said Mike Sherlock, Chief Product Marketing Officer. This program enables us to fulfill lives in new ways by sharing our values and commitment to quality food, while enriching the curriculum of our local schools.”

Convenience & Specialty Featured

7-Eleven Makes A SPlash With Slurpee & Quake


Just months after making a splash with Quake, its private brand performance energy drink, 7‑Eleven, Inc. will boost its iconic Slurpee private brand with an exclusive, new flavor – Quake Energy Berry Blast.

Available at participating 7‑Eleven, Stripes and Aplus stores while supplies last, the specially formulated, multi-berry-flavored Slurpee contains B vitamins and electrolytes and is energized with 69 mg of caffeine. A 12-ounce serving of the snow-white frozen beverage contains 1 gram of sugar.

“7‑Eleven’s recent private brand successes have crossed almost every beverage category from energy and sports drinks to cold-pressed juice, ready-to-drink tea and award-winning wine, said 7‑Eleven President and CEO Joe DePinto. “When Quake became an instant hit last summer, Slurpee lovers immediately recognized its potential as a Slurpee flavor. Our beverage team has taken that idea and created a great product our Slurpee fans will love.”

The energy drink category continues to grow with annual sales of $13.9 billion in 2019, with almost 75% of that being sold in convenience stores, according to industry statistics (IRI). Much of that growth is attributed to the increase in functional or performance energy drinks.

The 7‑Eleven private brand team benchmarks all its new food and beverage creations against the best national brands have to offer. The goal is to create a novel item using only the highest quality ingredients, with unique benefits and flavor combinations that aren’t available anywhere else.

In addition to Berry Blast, Quake energy drinks are available in: Original, Orange Fusion and Tropical Lemon flavors.

Convenience & Specialty Featured

The Vitamin Shoppe Launches Vthrive Private Brand

Offering high-potency wellness solutions, the entire Vthrive The Vitamin Shoppe brand is free of artificial colors, flavors, or sweeteners. Each of the vitamin, mineral, and supplement formulas contain no magnesium stearate, stearic acid, or titanium dioxide. The 14 essential oils are made from 100% pure, USDA-certified organic oils.

Vthrive The Vitamin Shoppe brand encompasses a broad assortment of products, including multivitamins, fish oils, whey proteins, joint support, testosterone support, and essential oils.

Sharon Leite, Chief Executive Officer of The Vitamin Shoppe

Sharon Leite, Chief Executive Officer of The Vitamin Shoppe, commented: \”We are excited to introduce Vthrive The Vitamin Shoppe brand to knowledgeable wellness consumers who take a proactive approach to their health and prioritize clean formulas and clinically-tested, branded ingredients. These new offerings bring another option to our growing lineup of proprietary brands, which are all backed by The Vitamin Shoppe\’s quality promise. We are committed to being a trusted and comprehensive resource for our customers, providing them with a variety of high-quality products to meet their personal health and wellness goals, however they define them.\”

As one of The Vitamin Shoppe\’s proprietary brands, consumers can feel confident that all Vthrive The Vitamin Shoppe brand products meet or exceed industry quality standards. Every product from The Vitamin Shoppe family of brands is put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs.


The Vitamin Shoppe announced last week the launch of Vthrive The Vitamin Shoppe private brand premium vitamins, minerals, supplements, and essential oils for wellness consumers seeking simply clean formulas with the highest quality ingredients.  

The Vthrive The Vitamin Shoppe brand includes the following products:

  • Activeflex One
  • Activeflex Plus
  • Advanced Keratin for hair/skin/nails
  • Bioactive B-Complex
  • Bioactive Multi Men\’s Once Daily
  • Bioactive Multi Women\’s Once Daily
  • Bioactive Multi Men\’s 45+ Once Daily
  • Bioactive Multi Women\’s 45+ Once Daily
  • DHA
  • DHA Mini
  • DHA + Phosphatidylserine
  • Premium Omega-3 Fish Oil
  • Omega 3 Fish Oil + CoQ10
  • Omega 3 Fish Oil + Lutemax 2020
  • Premium Wild Alaskan Fish Oil
  • Ultimate Man T-Advanced testosterone support
  • Grass-Fed Whey Protein
  • USDA Certified Organic Essential Oils, available in 14 scents