I stopped in my neighborhood Food Lion, and was reminded of one of the last projects I worked on before leaving. Take a look at this basket to basket Compare & Save promotion. It is particularly effective in the present economy and really position both Food Lion and its private brands as a solution in these trying times. Note the significant savings on the Private Brand basket.
It makes me wonder, for all the talk of better quality and better taste in our private brands the focus is most often on the premium lines, how are we doing on the National Brand Equivalents?
My Private Brand was launched by Christopher Durham in late 2008 it has quickly become the most widely read daily publication on Private Brands in the world. And the leading resource for retailer owned Brand development, analysis, best practices, news, information and jobs. With readership from retailers, private brand manufacturers, branding agencies and thought leaders from around the world, My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.