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Asda Reimagines Children\’s Cereal

In an effort to lure kids away from sugar-packed breakfast products UK based retailer Asda approached British design agency OurCreative to create packaging designs for their private brand cereals which removed characters. Having reduced the sugar content by 26%, it was crucial that the packs clearly communicated the health benefits of each product, with an eye-catching design that could hold it’s own in the cereals aisle. The positive, uplifting design is full of morning sunshine and personality, appealing to an older, broader audience. Each pack has individually handcrafted typography and simple, honest product photography.