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Asda Joins the Plant-Based Fray

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The UK based Walmart owned grocer Asda has introduced a new plant-based private brand range, spanning multiple food categories. The package design for the new line was created by the independent design agency, OurCreative.

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Individually crafted product titles and cheeky tone of voice communicate bags of personality, reflecting the different flavors of each product. The eye-catching brand colors mean this design cannot fail to be noticed.

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The in the moment photography and naïve illustration style are a flavor celebration of all things plant power, capturing the vibrancy of Asda’s newly created products, encouraging a healthier nation to eat the rainbow… it’s sure to attract even the most committed carnivores!

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The bold vibrant colors give a modern twist in a predictable retail landscape. Each product title is individually handcrafted and this added level of care and attention reflects the high standards set by the Asda product development teams when formulating such a delicious and inspiring plant-based range.

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