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Announcing the 2020 Vertex Awards Judges

Today we are proud to announce the judges of the seventh annual Vertex Awards. This year’s panels of 18 judges include design luminaries from nine countries who are tasked with holding entrants to a higher standard for private brand design. Every year we strive to bring together the creative dream team of branding and packaging design. This year several winners from the last four years have agreed to join the jury.

Private Brands and their packaging have slowly evolved over the last fifty years. However, with the emergence of the internet, Google, Amazon, and the changing customer this year’s competition is sure to provide a glimpse into the future of private brands. Private brands are shifting from old school national brand equivalents to many retailer’s last best hope. Everything is changing and anything is possible.

Open to retail owned brands worldwide in any trade channel, the Vertex Awards encourage retailers, agencies, consultants, graphic design firms, manufacturers, and brokers to enter the competition.


The Vertex Awards is accepting entries until January 25, 2020. To qualify, the work must have been available for sale to the public for the first time from November 2017 to November 30, 2018.


Judges for this year’s competition include:

  • Paco Adin,Creative Director
    Supperstudio, Spain
  • Danielle Beal, Creative Director
    The Creative Pack, California, USA
  • Paula Bunny, Creative Director
    Brother Design, New Zealand
  • Connie Cao, Senior Graphic Designer
    ACE Global Distribution (Shanghai) Ltd. a subsidiary of ACE Hardware Corporation USA, China
  • Chris Cheung, Co-founder
    Boxed, USA
  • Charlene Codner, Founder & Chief Creative Officer
    Fish out of Water Design, Ontario, Canada
  • Steven Cox, Creative Director
    Daymon, Connecticut, USA
  • Maria Dubuc, President, MBD; Vice President, Big Red Rooster
    Marketing by Design (MBD), Massachusetts, USA
  • Michael Duffy, Group Creative Director & Partner
    Equator Design, Illinois, USA
  • Guillermo Dufranc, Private Brand Design Director
    TridImage, Argentina
  • Masanori Eto, Creative Director
    AdBrain,Inc., Tokyo, Japan
  • Loe Limpens, Managing Partner
    Yellow Dress Retail, Netherlands
  • Todd Maute, Partner
    CBX, New York, USA
  • Fred Richards, CCO & Partner
    Kaleidoscope, Illinois, USA
  • Tatiana Ryfer, Head of the Branding & Visual Identity
    Carrefour, France
    Jens Sievert, Creative Director
    Daymon International, Lisbon, Portugal
  • Nick Vaus, Partner & Creative Director
    Free the Birds, United Kingdom
  • ZHOU Wenjun, Founder, Creative Director & Architect
    524 Studio, China

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