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Walgreens Good & DeLish Stars In The “All-Star Celebrity Apprentice”
Deerfield, Illinois based retailer Walgreens continues to innovate in Private Brand marketing and promotion this time with a high profile sponsorship of the popular reality show “All-Star Celebrity Apprentice,” the finalists and their signature
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Walgreen Happy and Healthy With Private Brand
The second issue of drugstore Walgreen’s advertorial magazine has hit the stores and the spring edition of Happy and Healthy features Black Eyed Peas diva Fergie on the cover but the star of the
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MPB First Look: Walgreens Debuts Well Beginnings
Over the last three years America’s largest drug retailer Walgreens has systematically reinvented itself and introduced both an innovative customer experience and Private Brand portfolio. The reinvention has aggressive optimization and consolidation of the
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Walgreens Taps OMD to Buy Media
Deerfield, Illinois-based drug retailer Walgreens has selected Omnicom Group‘s OMD to handle media buying. The agency will be responsible for U.S. media-buying and planning, including multicultural, digital and mobile work. The business will be
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Fifty2 – The MPB Project: Duane Reade – Skyline
“Fifty2: The My Private Brand Project,” will present a carefully curated look at the best Private Brands in the U.S. across all retail channels. The weekly series looks at each great Private Brand with
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Walgreens Brand Sale Stars In Flyer
This week Deerfield, Illinois based drugstore Walgreens is featuring its Private Brand portfolio in a promotion that puts them in a Front Page starring role in their weekly flyer. The Walgreens Brand Sale with
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Joe Magnacca Becomes CEO of Radio Shack
Fort Worth-based faltering electronics retailer RadioShack said Thursday that longtime drugstore executive Joseph Magnacca has been appointed CEO and a member of the company’s board. Magnacca, 50, will join RadioShack on Monday from Walgreen,
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Walgreens, OfficeMax, Sam’s Club & Shoppers Drug Mart to Keynote PL Buyer Conference
Plans are well underway for the second conference presented by the private label trade magazine PL Buyer. The PLB360 Conference will be held at the InterContinental Chicago O’Hare, June 11th through the 13th 2013
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Fifty2 – The MPB Project: Walgreens – Ology
“Fifty2: The My Private Brand Project,” will present a carefully curated look at the best Private Brands in the U.S. across all retail channels. The weekly series presents a look at one great Private Brand
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Top 10 Private Brand Stories of 2012
2012 was a great year for Private Brand and a great year for My Private Brand, readership and subscribers more than tripled making the site the most widely read daily Private Brand site in
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