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Target, Why Pay More?
This weeks Target circular (November 8-14 2009) features its new brand Up & Up in a full-page price comparison to national brand. This is a not a new tactic for Target, I have written
Read More »Up & Up a Closer Look.
Target’s new Up & Up Private Brand continues to flow into stores and as it does the white packaging and unusual name is beginning to gain significant presence at shelf. Check out a few
Read More »Target TV goes Up & Up.
Here is another in a series of Target TV commercials that feature both Private Brand and price. Up & Up toilet paper for $3.29 if they can translate this new brand from price into
Read More »Save Big With Private Brands – CBS Early Show
CBS “Early Show” financial contributor Vera Gibbons price compares national brands and private brands, with private brands coming out on top in every category. This piece features brands from Walmart (Great Value & Equate),
Read More »Target Features Private Brands In Ads.
The Flyer/Newspaper Insert that dropped this week from Target featured a Half Page block of their Market Pantry Food Brand on page 23. In addition to the Market Pantry products their was also a
Read More »Target Aims for the Basics
This Associated Press article speaks to the changing nature of both Walmart and Target and their reactions to the economy. As posted here, both retailers are placing renewed emphasis on their Private Brands. -
Read More »Target – Up & Up, the Next Chapter
After my post yesterday on the “Up & Up” brand from Target I took the opportunity to walk our local Super Target and see how far the brand had grown. In addition to that
Read More »Target Abandons Bullseye for Up & Up
In a surprising turn of events that was foreshadowed by my earlier post “UP & UP with Target!”. The questions I asked in that post are answered: Is this the Archer Farms of dry
Read More »UP & UP with Target!
After a recent tip from a reader I took a midweek trip to Target, to wander the health and beauty aisles and look for a reportedly unannounced new or relaunched Private Brand hiding in
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