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Truth or Consequences
This guest post comes from frequent contributor Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. Perry is frequently controversial and always thought provoking. Truth
Read More »Being Comfortable With Uncomfortable Ideas: Perry is at it again!
Let’s be honest, we have lived the high life over the last couple years, reveling in the greatness of private brands. Sales are up, consumer indicators are up, retailers’ overall enthusiasm for their own
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The Self-Congratulatory Syndrome : Shows & Awards
This is the final guest post in a three-part weekly series from Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. In the series Perry
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A&P, Artichoke Pizza & Private Brand
The Food Emporium Trading Company launched its exclusive Private Brand of the top 10 rated New York City pizza restaurant, Artichoke Basille’s signature pizzas, both Margherita and Artichoke. Each are exclusively available at all
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Steve Jobs never asked the consumer
This is the third guest post in a three-part series from Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. In an upcoming book on
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Private Brands: The Principles of Equity And Environment
In an upcoming book on “Grocery Store Brand Design”, to be published by Liaoning Publishing Group and sold globally US-based branding and design agency united* dsn, was asked to write the preface. This is
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Can Private Brand Save A&P
Montvale, New Jersey-based grocer A&P said its second-quarter fiscal 2010 sales were $1.9 billion versus $2.1 billion in last fiscal year’s second quarter. Comp store sales, meanwhile, decreased 6.6%. Although Sam Martin, president and
Read More »Don’t Let The Movement Pass You By
The following is a guest post from Perry Seelert the strategic partner of the New York City based strategic branding and design firm united*. Perry presents his insights and learnings from this past weeks
Read More »Cosmoproof Features Private Brand
The Cosmoprof North America 2010 beauty and cosmetics trade show will take place July 18-20 at the Mandalay Convention Center in Las Vegas. The show will include a session called, Private Label Marketing and
Read More »Private Brand Impact Conference – Day One
The first day of the Private Label Impact Conference has come and gone, and I am happy to say it has been a rousing success. A attentive crowd of decision makers from OfficeMax, Supervalu,
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