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Private Brand: Penetration is not the goal!

Private Brand: Penetration is not the goal!

Perry Seelert March 6, 2012 2

This is the second guest post in a three-part weekly series from Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. In the series Perry

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The Self-Congratulatory Syndrome: Private Brand

The Self-Congratulatory Syndrome: Private Brand

Perry Seelert February 27, 2012 1

This is the first in a three-part weekly series of guest posts from Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. In the series

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Maximize Private Brand at Cosmoprof

Maximize Private Brand at Cosmoprof

Christopher Durham July 15, 2010 0

Cosmoprof North America 2010 will take place staring this Sunday, July 18-20, at the Mandalay Convention Center in Las Vegas, Nevada. Private Label Marketing and Packaging – Finding the Mix that Maximizes ROI is

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Private Brand Soda Sparkles at A&P

Christopher Durham June 6, 2010 0

Some nice Private Brand work from the New York based brand strategy & design firm United*. In 2009 and 2010, the iconic American grocer A&P commissioned United* to completely redefine their Private Brands in

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30+ Private Brand Interviews

Christopher Durham February 16, 2010 0

This years PLMA tradeshow added a new feature Innovation Hall. The hall offered more than 50 exhibitors with expertise in innovative ways to build Private Brands. If you were unable to attend the PLMA

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PLMA Kicks Off With a Bang!

Christopher Durham November 17, 2009 0

The PLMA Trade Show floor opened this morning with a crowd of more than 4500 retailers, brokers other related Private Brand attendees. The activities actually began Sunday afternoon with a keynote address from Wes

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