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Private Brand: Penetration is not the goal!
This is the second guest post in a three-part weekly series from Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. In the series Perry
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The Self-Congratulatory Syndrome: Private Brand
This is the first in a three-part weekly series of guest posts from Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. In the series
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Maximize Private Brand at Cosmoprof
Cosmoprof North America 2010 will take place staring this Sunday, July 18-20, at the Mandalay Convention Center in Las Vegas, Nevada. Private Label Marketing and Packaging – Finding the Mix that Maximizes ROI is
Read More »Private Brand Soda Sparkles at A&P
Some nice Private Brand work from the New York based brand strategy & design firm United*. In 2009 and 2010, the iconic American grocer A&P commissioned United* to completely redefine their Private Brands in
Read More »30+ Private Brand Interviews
This years PLMA tradeshow added a new feature Innovation Hall. The hall offered more than 50 exhibitors with expertise in innovative ways to build Private Brands. If you were unable to attend the PLMA
Read More »PLMA Kicks Off With a Bang!
The PLMA Trade Show floor opened this morning with a crowd of more than 4500 retailers, brokers other related Private Brand attendees. The activities actually began Sunday afternoon with a keynote address from Wes
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