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Private Brand – Cool Never Fades.

Private Brand – Cool Never Fades.

Christopher Durham July 31, 2011 0

This great commercial from Target features its new Private Brand fashion collection the fall 2011 Vintage Varsity collection in the campaign called “Cool Never Fades.” The cinematography and music combine to give the Private

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The War of The Mouth Washes.

Christopher Durham May 30, 2011 0

Vi-Jon the St. Louis based Private Brand Health & Beauty manufacturer is once again being sued by Procter & Gamble (P&G) for infringing its patents and trademarks for selling a bottle for the Target

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Target Private Brand Wins Consumer Reports Honors

Christopher Durham May 24, 2011 0

A new study by Consumer Reports found that the most effective sunscreens on the market are also the among least expensive. The magazine tested 22 sprays, creams and lotions ability to protect skin against

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Market Pantry Takes Over Target Flyer

Christopher Durham March 29, 2011 1

This week Minneapolis based big-box Target once again features its Private Brands front and center in its weekly flyer. This week the decidedly utilitarian NBE brand Market Pantry takes over the front page with

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Life’s a moving target – Target Private Brands

Christopher Durham March 2, 2011 0

Here is another in Target’s “Life’s is a moving target” commercials that uses products and in this case Private Brand Archer Farms chicken to solve a humorous family dilemma. Nice Work

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Private Brand Solves Dad’s Breakfasts Dilemma at Target

Christopher Durham February 20, 2011 0

Another great Private Brand commercial from Target, this time featuring Up& Up solving a dads breakfast dilemma

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Target Celebrates Five Years of Private Brand Fashion with GO International

Christopher Durham February 17, 2011 0

This spring, Minneapolis-based fast fashion discounter Target is celebrating the five-year anniversary of its fashion-forward, affordably-priced GO International Private Brand program with a collection that features 34 dresses from 17 past GO International designers.

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Target Makes A Mess With PB&J

Target Makes A Mess With PB&J

Christopher Durham January 31, 2011 0

Private Brands continue to be center of the target for Minnesota based retailer Target, this commercial features their National Brand Equivalent Private Brand Market Pantry starring in a hilarious commercial with a cute little

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HGTV’s Sabrina Soto & Target Private Brand

HGTV’s Sabrina Soto & Target Private Brand

Christopher Durham December 28, 2010 0

Minnesota based retailer Target continues to aggressively support its Private Brands in across all its media efforts. Take a look at this long form commercial that features Sabrina Soto, HGTV designer and Target’s style

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Private Brand “Favorite Stuff of the Year”

Private Brand “Favorite Stuff of the Year”

Christopher Durham December 21, 2010 0

ShopSmart, from the publisher of Consumer Reports, is revealing the 10 hottest products of 2010 selected from the thousands of home, food, beauty and other items that were tested throughout the year. Featured in

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