Target »

Target Makes A Mess With PB&J

Target Makes A Mess With PB&J

Christopher Durham January 31, 2011 0

Private Brands continue to be center of the target for Minnesota based retailer Target, this commercial features their National Brand Equivalent Private Brand Market Pantry starring in a hilarious commercial with a cute little

Read More »
HGTV’s Sabrina Soto & Target Private Brand

HGTV’s Sabrina Soto & Target Private Brand

Christopher Durham December 28, 2010 0

Minnesota based retailer Target continues to aggressively support its Private Brands in across all its media efforts. Take a look at this long form commercial that features Sabrina Soto, HGTV designer and Target’s style

Read More »
Private Brand “Favorite Stuff of the Year”

Private Brand “Favorite Stuff of the Year”

Christopher Durham December 21, 2010 0

ShopSmart, from the publisher of Consumer Reports, is revealing the 10 hottest products of 2010 selected from the thousands of home, food, beauty and other items that were tested throughout the year. Featured in

Read More »
Viruses, rashes, pestilence and speeding tickets

Viruses, rashes, pestilence and speeding tickets

Christopher Durham November 30, 2010 0

This Thanksgiving turned out to be one of Old Testament proportions with plagues of viruses, rashes, pestilence and speeding tickets. But there in the middle of it all was Private Brand, Walgreens Wal-Flu Severe

Read More »
Sutton & Dodge Stars In This Weeks Target Flyer

Sutton & Dodge Stars In This Weeks Target Flyer

Christopher Durham September 23, 2010 0

Minnesota based retailer Target features premium beef brand Sutton & Dodge in a full page in this week’s flyer. The brand named after a fictitious butcher and an equally mythical restaurateur includes cuts ranging

Read More »
Gilt Groupe Targets Exclusive Private Brands

Gilt Groupe Targets Exclusive Private Brands

Christopher Durham August 18, 2010 1

Target continues to push the boundaries of the retail experience, branding and private brands with a fascinating collaboration with the exclusive the invitation-only shopping website the Gilt Groupe. Beginning Friday, August 20, they are

Read More »
REdecorate Your Dorm at Target

REdecorate Your Dorm at Target

Christopher Durham August 2, 2010 0

Target continues to support its Private Brands with significant exposure in its weekly flyer. This weeks insert features a four page back to school/apartment spread that stars the Private Brand RE Room Essentials. Bright

Read More »
Retailers and CPG’s Succeeding in the New Normal

Retailers and CPG’s Succeeding in the New Normal

Christopher Durham July 29, 2010 0

The tides have turned… “75% of consumers define Private Brands as “brands” and 83% said they purchase these brands on a regular basis*.” Retailers and private brand manufacturers have been stepping up their game

Read More »

Private Brand stories from Target, Sam’s Club and more.

Christopher Durham July 20, 2010 0

Private Brand is on the move… but where is it headed? Get the latest insights and trends on The Private Brand Movement – brand strategy, design, innovation, collaboration. Join me as I chair and

Read More »
CAREER TUESDAY: Senior Manager, Private Brands: Target

CAREER TUESDAY: Senior Manager, Private Brands: Target

Christopher Durham July 12, 2010 0

Senior Manager, Owned Brands Location: Minneapolis, MN, US TAKE THE LEAD AS AN OWNED BRANDS SENIOR MANAGER Similar Industry Titles and Key Words: consumer goods, merchandising, brand equity, private labels, marketing manager, brand manager

Read More »