Target »

The Power of Creative Confidence – Private Brand?

The Power of Creative Confidence – Private Brand?

Christopher Durham October 25, 2011 1

This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her premise is essential to the development and growth of Private Brand – We must stop copying,

Read More »
Target Features Archer Farms On Cover Of Weekly Flyer

Target Features Archer Farms On Cover Of Weekly Flyer

Christopher Durham October 5, 2011 1

Minneapolis based Target once again returns it focus to its Private Brands with the front page of its flyer devoted to a sale on its premium Private Brand Archer Farms as well as a

Read More »
PB CAREERS: Private Brand Product Development Scientist – Target

PB CAREERS: Private Brand Product Development Scientist – Target

Christopher Durham August 22, 2011 0

TARGET Job Number: FOO00001X Minneapolis, MN, US Join a team that’s committed to innovation and passionate about serving our guests. Develop trend-right, high-quality, owned-brand food products for our Archer Farms®, Market Pantry®, Sutton &

Read More »
Up&Up goes Back To School at Target

Up&Up goes Back To School at Target

Christopher Durham August 7, 2011 0

This weeks Back to School themed flyer from Target features their usual array of Private Brands including Room Essentials, Market Pantry, Up & Up and the launch of the Vintage Varsity line complete with

Read More »

Authentically Vintage Private Brand at Target

Christopher Durham August 1, 2011 0

If you read yesterdays post, “Private Brand – Cool Never Fades.” Then I hope you will be as fascinated by this follow up as I am. It is a look behind the scenes at

Read More »
Private Brand – Cool Never Fades.

Private Brand – Cool Never Fades.

Christopher Durham July 31, 2011 0

This great commercial from Target features its new Private Brand fashion collection the fall 2011 Vintage Varsity collection in the campaign called “Cool Never Fades.” The cinematography and music combine to give the Private

Read More »

The War of The Mouth Washes.

Christopher Durham May 30, 2011 0

Vi-Jon the St. Louis based Private Brand Health & Beauty manufacturer is once again being sued by Procter & Gamble (P&G) for infringing its patents and trademarks for selling a bottle for the Target

Read More »

Target Private Brand Wins Consumer Reports Honors

Christopher Durham May 24, 2011 0

A new study by Consumer Reports found that the most effective sunscreens on the market are also the among least expensive. The magazine tested 22 sprays, creams and lotions ability to protect skin against

Read More »

Market Pantry Takes Over Target Flyer

Christopher Durham March 29, 2011 1

This week Minneapolis based big-box Target once again features its Private Brands front and center in its weekly flyer. This week the decidedly utilitarian NBE brand Market Pantry takes over the front page with

Read More »

Life’s a moving target – Target Private Brands

Christopher Durham March 2, 2011 0

Here is another in Target’s “Life’s is a moving target” commercials that uses products and in this case Private Brand Archer Farms chicken to solve a humorous family dilemma. Nice Work

Read More »