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Up & Up a Closer Look.
Target’s new Up & Up Private Brand continues to flow into stores and as it does the white packaging and unusual name is beginning to gain significant presence at shelf. Check out a few
Read More »Market Pantry Takes Center Stage.
This week’s flyer (October 11-17, 2009) from Target features Private Brand and not just any Private Brand, but their value food brand, Market Pantry. The entire front page of the flyer is dedicated to
Read More »Consumers Continue to Buy Private Brand As Economy Improves.
Private Label Growth in Every Channel, with Grocery, Drug and Dollar Stores Leading the Charge CHICAGO–(BUSINESS WIRE)–Today, the economy is showing glimmers of stabilizing, energy prices have receded, and food prices are increasing at
Read More »Target TV goes Up & Up.
Here is another in a series of Target TV commercials that feature both Private Brand and price. Up & Up toilet paper for $3.29 if they can translate this new brand from price into
Read More »Save Big With Private Brands – CBS Early Show
CBS “Early Show” financial contributor Vera Gibbons price compares national brands and private brands, with private brands coming out on top in every category. This piece features brands from Walmart (Great Value & Equate),
Read More »Private Brands & CPG Stock Prices.
This article comes from The Business Insider and is a nice look at the impact of Private Brand on CPG’s or more significantly that of Walmarts Great Value on these companies. As an aside
Read More »$1 Billion Private Brand Baby Food?
According to a article published yesterday in the Wall Street Journal, Gordonsville, Virginia-based PBM Products, a manufacturer of Private Brand formula, is attempting to broker a buyout or partial sale of the company. According
Read More »Target’s Up & Up Makes A Big Splash
Target goes big with up & up this week with a two-page spread of the new Private Brand which is replacing the Target brand. The ad features fourteen items four of which are presented
Read More »Target Features Private Brands In Ads.
The Flyer/Newspaper Insert that dropped this week from Target featured a Half Page block of their Market Pantry Food Brand on page 23. In addition to the Market Pantry products their was also a
Read More »Target’s Up&Up Officially Announced
My first post on the new Target brand Up & Up appeared on more than four months ago, and today in a press release Target officially announced the launch of the brand. According to
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