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Target Brings Zac Posen to Private Brand

Christopher Durham April 7, 2010 0

Target is partnering with celebrated fashion designer Zac Posen to create the next limited-edition Private Brand collection for GO International, an innovative program designed to provide affordable fashion created by world-renowned designers.  Known for

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Save Big On Generics with Target

Christopher Durham April 4, 2010 0

This weeks Sunday insert from Target features its now famous prescription bottle and a pitch for $4 generics. This is an impressive use of innovative packaging to drive Private Brand preference. Take a commodity

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Target & Walmart Duke It Out To Decorate Your Home!

Christopher Durham February 28, 2010 0

Private Brand continues to be an exciting subject as the end of the first quarter approaches, this week Target once again features Private Brand on the cover of its flyer and takes it to

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Jean Paul Gaultier Designs Target Private Brand

Christopher Durham February 17, 2010 0

Target is partnering with legendary French fashion designer Jean Paul Gaultier as the third designer in a series of Designer Collaborations (Alexander McQueen and Anna Sui), a unique program that features well-established designers who

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Rodarte GO International With Target

Christopher Durham December 7, 2009 0

Target is partnering with celebrated designers Kate and Laura Mulleavy of Rodarte to create the next limited-edition collection for GO International, an innovative program designed to provide affordable fashion created by world-renowned designers. Known

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Private Brand Signature Chocolates from Target

Christopher Durham November 29, 2009 0

Target once again delivers compelling Private Brands with its reasonably priced Choxie brand and its newest edition Choxie Signature. This beautiful packaging was designed by the Target in house team. According to the Target

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Target, Why Pay More?

Christopher Durham November 8, 2009 2

This weeks Target circular (November 8-14 2009) features its new brand Up & Up in a full-page price comparison to national brand. This is a not a new tactic for Target, I have written

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Simply Balanced Private Brands at Target.

Christopher Durham November 5, 2009 0

Target’s flagship Private Brand food line Archer Farms launched “Simply Balanced”, a new line of healthy and affordable food. This is an intriguing brand extension of the highly successful Archer Farms line that seems

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Target Spooky Private Brands this Halloween,

Christopher Durham October 19, 2009 0

Halloween is just around the corner and Target is featuring this video on Youtube with Christiane Lemieux of DwellStudio an exclusive Private Brand for Target. The video uses Youtube to good effect by giving

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Up & Up a Closer Look.

Christopher Durham October 12, 2009 0

Target’s new Up & Up Private Brand continues to flow into stores and as it does the white packaging and unusual name is beginning to gain significant presence at shelf. Check out a few

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