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Target To Launch An Exclusive Nate Berkus Line
Nate Berkus—award-winning designer, author, television host and producer—will debut a new exclusive line of Private Brand home products at Minneapolis based retailer Target this fall. The retailer broke the big news this past Wednesday night (May 2)
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Target Gives the Boot To Amazons Private Brand Kindle
Minnesota-based fast fashion big box retailer Target announced Wednesday that it will stop selling Amazon’s Private Brand Kindle devices, the latest in a series of disputes between the two companies. This is the week
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Target Names Jeffrey Jones as Chief Marketing Officer
Minneapolis based Target Corporation announced yesterday that Jeffrey J. Jones, II, 44, has been named as the company’s executive vice president and chief marketing officer, effective immediately. This announcement concludes a comprehensive search, which
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Cooking Light Features the Best of Private Brands
This month’s edition of Cooking Light magazine includes the article, “Our Favorite Store-Brand Products” the article follows one earlier this week from Advertising Age, “Private Brands Evolve From Generics to Must-Haves” and begins to
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Target Announces The Final Michael Graves Collection
Target and Michael Graves Design Group today announced the final installment of the exclusive Private Brand Michael Graves Design Collection for Target. Arriving in stores in March 2012, this final collection of product marks
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Target Goes Up & Up on The Front Page
This weeks flyer from Target features it’s now iconic Private Brand Up & Up in a starring role on the front page of the ad. The headline reads “Unbeatable Prices on over 1,000 quality
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A way with words. Visualizing the Verbal.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the importance of naming and language, which if you have seen me speak
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Target Launches Sonia Kashuk Private Brand Luxe Collection
Minneapolis based mass superstar Target has turned the art of creating a licensed exclusive Private Brand out of a respected but little known industry expert into a science. With partnerships ranging from the much
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Gwen Stefani Launches a New Hip Kids Private Brand at Target
Minnesota-based retailer Target continues to leverage its Private and exclusive Brands to create differentiation and ultimately to drive traffic, this time with Gwen Stefani who has got to be one of the hippest moms
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Sobey’s To Supply Target Private Brands in Canada
U.S. retailer Target laid down more groundwork this past Friday for its entry into Canada in 2013 with plans additional store locations and a supply deal with Canadian grocer Sobeys. Target Canada president Tony
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