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Private Brand Takes Center Stage

Private Brand Takes Center Stage

Christopher Durham June 10, 2014 0

A nice opinion piece from David Orgel Executive Director, Content & User Engagement , at the trade publication Supermarket News. He focuses on the recently released results of their SN Center Store Survey and

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Innovation Drives Private Brand Promotions

Innovation Drives Private Brand Promotions

Christopher Durham January 31, 2011 0

This week the weekly supermarket trade magazine Supermarket News features this great article on the Top 10 Private Brand promotions from retailers all across the country. Each of the retailers and their promotions have

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The Power 50 Makes It’s Mark

The Power 50 Makes It’s Mark

Christopher Durham July 19, 2010 0

Grocery trade magazine Supermarket News recently released its annual “Supermarket News Power 50” for 2010 and the list has few if any big surprises. The categories big players dominate the top fifteen so of

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Private Brand Marketing Steps Up.

Christopher Durham August 10, 2009 0

This article from Supermarket News takes a look at Private Brand Marketing with examples from Publix, Spartan Stores, Kroger and Fresh & Easy Neighborhood Markets. How Store Brands Turn Feedback Into Marketing Private label

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Redesigned Walmart Great Value Pizza Instore.

Christopher Durham April 2, 2009 3

In an interesting revelation on the future of Private Brand strategy at Walmart, William S. Simon, executive vice president and chief marketing officer is quoted in Supermarket News saying: “But there are no plans

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Branding Made Fresh & Easy

Christopher Durham February 4, 2009 3

Recently I received a email via this blog from Ross Patrick, a creative director involved in the branding of Tesco’s foray into America, Fresh & Easy. Ross asked if I was planning on doing

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