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Publix Smiles With Frozen Novelties
Florida based grocer Publix continues to build on its banner Private Brand – this new frozen novelties packaging designed by the Publix in house team is designed to grab customers’ attention and convey all
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Private Brands Win Big at the National Pie Championships
For the last19 years, pie bakers of all skill levels — from the Sunday afternoon family baker to the neighborhood bakery owner, from budding pastry chefs putting a twist on their grandma’s recipes to
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Fifty2, The MPB Project: Publix
“Fifty2: The My Private Brand Project,” will present a carefully curated look at the best Private Brands in the U.S. across all retail channels. The weekly series looks at each great Private Brand with
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Publix Redesigns Greenwise!
Over the last year Lakeland Florida based privately held grocer Publix has very quietly rolled out a redesign of its natural and organic Private Brand Greenwise. The brand update modernizes the once retro brand
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Publix – Private Brand Never Tasted So Sweet
Lakeland Florida based grocer Publix’s recently refreshed its Publix Private Brand candy packaging utilizing their often-copied packaging design system, which gives consistency to all of their products and reinforces the Publix brand. According to
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Publix Introduces Premium Private Brand Products
Lakeland, Florida based grocer Publix, announced the launch of several new Private brand products on their website. The products include three limited-edition Publix Premium Private brand ice creams. We’ve got your ice cream craving
Read More »How Social is Publix on Facebook?
Social media and all it’s tentacles seems to have become ubiquitous so it is all the more interesting when it turns out Private Brand trend leader Publix is just now jumping into its first
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Private Brands Lead the Way to Profits at Publix
On Monday Lakeland, Florida based grocer Publix announced a profit of more than $398 million in the first quarter, up 9.3 percent from last year. Sales increased 4.4 percent annually to $6.8 billion, and
Read More »38% of Customers Choose Retailers Based On Private Brands
Discount grocer ALDI is the low-price grocery leader, according to a new consumer study by Market Force Information. The panel research, conducted in March with 6,100 participants, was designed to uncover why consumers choose
Read More »Private Brand Organically Grows
The mainstream press continues the tell the Private Brand story framed through the ever present lens of value so it is no surprise to discover this story from The Chatanooga Times Free Press, the
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