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Publix – Private Brand Never Tasted So Sweet
Lakeland Florida based grocer Publix’s recently refreshed its Publix Private Brand candy packaging utilizing their often-copied packaging design system, which gives consistency to all of their products and reinforces the Publix brand. According to
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Publix Introduces Premium Private Brand Products
Lakeland, Florida based grocer Publix, announced the launch of several new Private brand products on their website. The products include three limited-edition Publix Premium Private brand ice creams. We’ve got your ice cream craving
Read More »How Social is Publix on Facebook?
Social media and all it’s tentacles seems to have become ubiquitous so it is all the more interesting when it turns out Private Brand trend leader Publix is just now jumping into its first
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Private Brands Lead the Way to Profits at Publix
On Monday Lakeland, Florida based grocer Publix announced a profit of more than $398 million in the first quarter, up 9.3 percent from last year. Sales increased 4.4 percent annually to $6.8 billion, and
Read More »38% of Customers Choose Retailers Based On Private Brands
Discount grocer ALDI is the low-price grocery leader, according to a new consumer study by Market Force Information. The panel research, conducted in March with 6,100 participants, was designed to uncover why consumers choose
Read More »Private Brand Organically Grows
The mainstream press continues the tell the Private Brand story framed through the ever present lens of value so it is no surprise to discover this story from The Chatanooga Times Free Press, the
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Publix Launches Private Brand Specialty Cheeses
In December Lakeland, Florida based privately held grocer Publix launched a new line of domestic and imported Private Brand cheeses using the Publix Deli brand. It is the first time the company has introduced
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Publix Private Brand Tugs at Heartstrings
Lakeland, Florida base grocer Publix features its award winning Private Brand in the following commercial this fall. The long form commercial weaves Private Brand cameos throughout the engaging commercial that closes with a sentimental
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Publix Puts Lunchables on Notice.
Lakeland, Florida based grocer Publix is launching Private Brand pre-packaged kids meals that compete in the otherwise Private Brand free category and taking on national brand giant Oscar Meyers ubiquitous Lunchables. However these meals
Read More »Private Brand is GreenWise at Publix
Florida based grocer Publix has long been known for its elegant white Private Brand products under its eponymous house brand, in 2005 their in-house design team won the InHouse Design Group of the year
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