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The Private Brand Movement Kicks off with Paco Underhill
The first keynote of the 2011 Packaging Trends and Innovation Summit of the Private Brand Movement Conference kicked off with an eye opening presentation, “Packaging and Selling in the 21st Century” from Paco Underhill.
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The Future Visual Codes of Health and Wellbeing in Private Brand
This guest post comes from frequent contributor Jonathan Ford, Creative Partner branding and design agency Pearlfisher. Jonathan gives My Private Brand readers an exclusive preview of his upcoming presentation at The Private Brand Movement
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Is “good, better, best” enough?
As we approach the Private Brand Movement Conference next week, September 19-21 at the Sheraton Hotel & Towers in Chicago it is exciting to feature posts on the speakers, this one takes a closer
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Make Your Private Brand Resonate: Empathy
Today marks the third guest post from Jonathan Ford, Creative Partner at Pearlfisher on the principles of retail branding. Jonathan will be presenting “‘Design for Life’ – Creating a New Design Language for Health
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Biggest Loser’s Chef to Present at The Private Brand Movement Conference
As an Award Winning Chef, with over 25 years of Restaurant and Food Product Development experience, Calvin Harris is a leading Food Marketing Industry Innovator. As the founder of Harris Food Group, the company’s
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Safeway Private Brand Selects “America’s Most Natural City”
Pleasanton, California-based grocer Safeway is once again using social media to grow awareness and sales for its Private Brands. They are utilizing Facebook to draw attention to its new 100 percent natural Open Nature
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Private Brand Drives Michaels 2Q Profitability
Irving-based arts and crafts retailer Michaels Stores swung to a second-quarter profit and posted higher sales as it continued to grow its Private Brands, added in-store classes and managed inventories better. Stores are already
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Ten Imperatives for Branding Success from Brand Atlas
This post features a closer look at Alina Wheeler and her new book The Brand Atlas, Alina will present a keynote address on Wednesday morning at the rapidly approaching Private Brand Movement conference, September
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Rick Rommel, SVP of Exclusive Brands & Global Sourcing for Best Buy to Speak at Private Brand Movement Conference
I am excited to announce that Rick Rommel, SVP of Exclusive Brands & Global Sourcing for Best Buy has agreed to present a keynote address at next month’s conference, September 19-21 at the Sheraton
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Win a Copy of Private Brand Uncovered!
The Private Brand Movement recently met up with one of the author of the recently published book on Private Branding in Europe Private Label Uncovered, Koen de Jong to talk about what the European
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