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Your space is your voice.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. As a retailer it is important that you make your retail space speak on your behalf. You
Read More »Private Label – Lifestyle Brands?
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the concept of Lifestyle brands and their relevance to retailers. I love this concept
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Waitrose Extends LOVE life and Makes You Count…
English premium grocer Waitrose is expanding its award-winning Private Brand Waitrose LOVE life. The new brand extension was created by the brand and design agency Pearlfisher who also created the original design strategy, brand
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A way with words. Visualizing the Verbal.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the importance of naming and language, which if you have seen me speak
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The Importance of Structure in Private Brand.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. There is a huge opportunity for private label retail brands to lose their stigma as the
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Waitrose LOVES life at the Private Brand Movement
The highlight of yesterday morning at the Private Brand Movement conference was a presentation from Jonathan Ford, Creative Partner with the international design agency Pearlfisher and Maggie Hodgetts, Head of Design, for the UK
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The key principles of retail branding: Cohesion
Today we are posting Jonathan Ford’s last retail branding principle, principle 6, Cohesion. Jonathan is Creative Partner at Pearlfisher and will be present on Wednesday “‘Design for Life’ – Creating a New Design Language
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The Future Visual Codes of Health and Wellbeing in Private Brand
This guest post comes from frequent contributor Jonathan Ford, Creative Partner branding and design agency Pearlfisher. Jonathan gives My Private Brand readers an exclusive preview of his upcoming presentation at The Private Brand Movement
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Connection: the Crux of Successful Private Brands
Today marks the fourth guest post from Jonathan Ford, Creative Partner at Pearlfisher on the principles of retail branding. Jonathan will be presenting “‘Design for Life’ – Creating a New Design Language for Health
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Make Your Private Brand Resonate: Empathy
Today marks the third guest post from Jonathan Ford, Creative Partner at Pearlfisher on the principles of retail branding. Jonathan will be presenting “‘Design for Life’ – Creating a New Design Language for Health
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