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Great For You: a great big missed opportunity for Walmart – and Private Brand?
This guest post comes from frequent contributor, Tess Wicksteed, Executive Vice President Pearlfisher NY of the international design agency Pearlfisher. Great For You: a great big missed opportunity for Walmart – and Private Brand?
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Private Brands Win Big at the DBA Awards 2013
The Design Business Association (DBA) has announced the winners of the 2013 DBA Design Effectiveness Awards and there are a couple of Private Brand winners. The DBA is the trade association for the UK
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Mothercare Introduces Innosense & Innovates Baby Feeding
British baby and mom retailer Mothercare has released an innovative new Private Brand of baby feeding products and accessories. The new brand Innosense was created by the design agency Pearlfisher who created the brand
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The Next Generation of Private Brand
This guest post comes from frequent contributor, Tess Wicksteed, Executive Vice President Pearlfisher NY of the international design agency Pearlfisher. The Next Generation of Private Brand As the success of Private Brands continues to
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Waitrose Extends “LOVE life” to Prep & Portion
British retailer Waitrose has launched an extension of their award winning Private Brand Waitrose LOVE life, which was launched in June 2011. International branding agency Pearlfisher has created the name, tone of voice and
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Branding the everyday basics – the new opportunity?
No one better understands the motivation of the vigilant value-driven consumer than the Private Brand owner and retailer. When it comes to daily food staples, the evolving line extensions – Family Dollar alone is
Read More »Show your expertise. How can Private Brand retailers compete with expert food brands?
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Show your expertise. How can Private Brand retailers compete with expert food brands? The Private Brand food
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Provenance and Private Brand
This second post is from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. The post comes courtesy of our sister site the first site to focus on licensed, exclusive and
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Your space is your voice.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. As a retailer it is important that you make your retail space speak on your behalf. You
Read More »Private Label – Lifestyle Brands?
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the concept of Lifestyle brands and their relevance to retailers. I love this concept
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