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Morrisons Redesigns Premium Private Brand

Morrisons Redesigns Premium Private Brand

Christopher Durham September 18, 2012 0

As part of the retailer’s strategic overhaul of its Private Brand portfolio English grocer Morrisons‘ has introduced a redesign its premium Private Brand range. The new design was created by British brand design agency Coley

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Morrisons Launches NuMe!

Morrisons Launches NuMe!

Christopher Durham May 3, 2012 0

English grocer Morrisons is set to launch the first of more than 300 products in a new healthy eating Private Brand in the coming weeks. The ‘NuMe’ brand, will consist of 315 new chilled,

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Morrisons Debuts Colorful New Brand

Morrisons Debuts Colorful New Brand

Christopher Durham January 5, 2012 1

Over the last few years Value/Basic Private Brands have been all the rage, with white-based package design all the rage as well. Whether it was in the elegant A&P organic brand Greenway, the rather

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Morrison’s Begins The Launch Of Its Update Private Brands

Morrison’s Begins The Launch Of Its Update Private Brands

Christopher Durham October 27, 2011 0

The UK’s fourth largest supermarket chain, Morrison’s announced in June of this year that it would redevelop, redesign and relaunch its entire Private Brand portfolio Private Brand director Belinda Youngs who came to Morrison’s

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Morrisons Announces Private Brand Overhaul

Christopher Durham June 12, 2011 0

The UK’s fourth largest supermarket chain, Morrisons is meeting with suppliers to initiate a major Private Brand review. The grocer is meeting at Elland Road Stadium in Leeds to discuss implementing a new look,

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