List of Wal-Mart brands »

Walmart’s Great Value Continues to Evolve!

Walmart’s Great Value Continues to Evolve!

myprivatebrand July 25, 2011 0

Regular readers may remember a post I wrote in late may asking the question “Is Walmart Redesigning Great Value Again?” which was written after a reader tip on the introduction of a dramatically different

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Walmart Grills with Sam’s Choice

myprivatebrand July 17, 2011 0

Yesterday, I had the opportunity to walk the Walmart in Denver, NC it is a relatively new store with the updated façade and contemporary interior graphics, it was Sunday afternoon so it was packed

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Is Walmart Redesigning Great Value Again?

Is Walmart Redesigning Great Value Again?

myprivatebrand May 23, 2011 2

An astute reader called this new cereal design for Walmart’s Great Value to my attention with one simple question, “Is this the Great Value redesign?” Whether this design is a category specific redesign or

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Private Brands Takeover Walmart Endcaps

myprivatebrand March 3, 2011 2

Private Brands have evolved and changed dramatically over the last few years at the Bentonville retail giant Walmart, with the strategic pendulum swinging in dramatically from one side to the other. The shifts and

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The Secret Life of “Great Value” Turkey

myprivatebrand February 28, 2011 0

Bentonville giant Walmart added an intriguing video to their site that takes a detailed look at “The Secret Life of Sliced Turkey” or more specifically the secret live of Great Value sliced turkey. The

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Customers Demand More World Table from Walmart

myprivatebrand February 17, 2011 41

In November of this past year I wrote a post titled simply, A Closer Look At Walmart’s World Table the response to that post over the last four months has been overwhelming, it consistently

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Walmart Evolves Great Value Design Strategy

Walmart Evolves Great Value Design Strategy

myprivatebrand October 3, 2010 0

Here is another installation of my thoughts and observations from this past weeks Private Brand Movement Conference in Chicago. In a last minute addition to the speaking roster Michael Ellgass the Director of Grocery

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Great Value Chicken Nuggets Recalled

Great Value Chicken Nuggets Recalled

myprivatebrand July 21, 2010 0

I typically avoid product recall stories, as I believe that when handled properly they are most often non-stories. Both national brands and Private Brands have had their fair share of recalls over the last

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Marketside & a Caesar at Walmart

Marketside & a Caesar at Walmart

myprivatebrand June 24, 2010 0

Walmart continues to add new products to its fresh foods Private Brand Marketside, this time the line expands with some really nice organic bagged salads that bring the best of national brands and add

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Walmarts Private Brand Strategy Questioned?

myprivatebrand June 22, 2010 6

Over the last year business pundits, magazines and blogs (myself included) have volunteered to armchair quarterback Private Brand strategy for the nations largest retailer, Walmart. The most recent have focused on the apparent strategic

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