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Kroger’s Simple Truth to Top $1Billion

Kroger’s Simple Truth to Top $1Billion

Christopher Durham September 14, 2014 0

Since its introduction two years ago the nations largest traditional grocer, Cincinnati-based Kroger is continuing to expand its natural and organic foods Private Brand Simple Truth. The brand now includes more than 35,000 products

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Kroger Expands Private Brands Online With Vitacost Acquisition

Kroger Expands Private Brands Online With Vitacost Acquisition

Christopher Durham July 2, 2014 0

Cincinnati based supermarket Kroger announced plans this week to buy Vitacost.com Inc., an online seller of vitamins and other health-related products, in a deal that would give the largest traditional U.S. grocer a stronger

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Kroger Kills Kroger Value & Expands Private Brand Portfolio

Kroger Kills Kroger Value & Expands Private Brand Portfolio

Christopher Durham June 29, 2014 0

In a move that bucks the current trend in grocers of optimizing and consolidating Private Brand portfolios Cincinnati based grocer Kroger has rolled out three low-priced Private Brands to replace its aging Kroger Value

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Surfing the New Wave of Sustainable Private Brands

Surfing the New Wave of Sustainable Private Brands

Christopher Durham June 24, 2014 0

Global retail intelligence provider Planet Retail will present the webinar “Surfing the new wave of sustainable private labels” on Tuesday, July 15, 2014 3:00 PM – 4:00 PM BST (UK time) According to Planet

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Harris Teeter Beef 1st to be Certified USDA Certified Very Tender

Harris Teeter Beef 1st to be Certified USDA Certified Very Tender

Christopher Durham April 28, 2014 0

Kroger owned, Matthews, NC based grocer Harris Teeter announced late last week that it is the first retailer in the country to offer U.S. Department of Agriculture (USDA) Certified Very Tender beef. Harris Teeter

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Kroger Introduces Cincinnati Reds Home Team Brand

Kroger Introduces Cincinnati Reds Home Team Brand

Christopher Durham March 31, 2014 0

Cincinnati, Ohio- based grocer Kroger has teamed up with their hometown baseball team Cincinnati Reds to create a new brand. The retailer is now selling a collection of ballpark favorite food using the Reds

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How 10 Retailers are Pushing Private Brand’s Potential

How 10 Retailers are Pushing Private Brand’s Potential

My Private Brand March 16, 2014 0

Private brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising

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Kroger’s Simple Truth Commercials “Eat better, Think Simple”

Kroger’s Simple Truth Commercials “Eat better, Think Simple”

Christopher Durham February 2, 2014 0

Cincinnati based megagrocer Kroger continues to support it’s lifestyle focused natural and organic private brand “Simple Truth” with several new commercials including “Eat better, Think Simple”. Kroger continues to raise the bar for marketing

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5 QUESTIONS, THE VERTEX JUDGES: Glenn Pfeifer

5 QUESTIONS, THE VERTEX JUDGES: Glenn Pfeifer

Christopher Durham January 12, 2014 0

To start off the New Year and lead up to the judging of the first annual Vertex Awards International Private Brand Design Competition I sat down with each of the judges and asked them

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Kroger’s $2b Supplier Diversity Focuses On Private Brand

Kroger’s $2b Supplier Diversity Focuses On Private Brand

Christopher Durham January 1, 2014 0

Cincinnati based grocer Kroger and Corporate Brands Diverse Supplier Business Interchange was held December 12th in Erlanger, Ohio. The event included more than 40 current and existing vendors who each had a chance to

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