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Kroger Introduces Cincinnati Reds Home Team Brand

Kroger Introduces Cincinnati Reds Home Team Brand

Christopher Durham March 31, 2014 0

Cincinnati, Ohio- based grocer Kroger has teamed up with their hometown baseball team Cincinnati Reds to create a new brand. The retailer is now selling a collection of ballpark favorite food using the Reds

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How 10 Retailers are Pushing Private Brand’s Potential

How 10 Retailers are Pushing Private Brand’s Potential

My Private Brand March 16, 2014 0

Private brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising

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Kroger’s Simple Truth Commercials “Eat better, Think Simple”

Kroger’s Simple Truth Commercials “Eat better, Think Simple”

Christopher Durham February 2, 2014 0

Cincinnati based megagrocer Kroger continues to support it’s lifestyle focused natural and organic private brand “Simple Truth” with several new commercials including “Eat better, Think Simple”. Kroger continues to raise the bar for marketing

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5 QUESTIONS, THE VERTEX JUDGES: Glenn Pfeifer

5 QUESTIONS, THE VERTEX JUDGES: Glenn Pfeifer

Christopher Durham January 12, 2014 0

To start off the New Year and lead up to the judging of the first annual Vertex Awards International Private Brand Design Competition I sat down with each of the judges and asked them

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Kroger’s $2b Supplier Diversity Focuses On Private Brand

Kroger’s $2b Supplier Diversity Focuses On Private Brand

Christopher Durham January 1, 2014 0

Cincinnati based grocer Kroger and Corporate Brands Diverse Supplier Business Interchange was held December 12th in Erlanger, Ohio. The event included more than 40 current and existing vendors who each had a chance to

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Simple Truth Gets A Cameo In Nashville

Simple Truth Gets A Cameo In Nashville

Christopher Durham November 17, 2013 0

This past week episode the glitzy country music primetime soup Nashville starring Connie Britton as Rayna James the “Queen of Country” music and Hayden Panettiere as the rising star Juliette Barnes featured a guest

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Kroger Goes All In With Private Selection

Kroger Goes All In With Private Selection

Christopher Durham September 24, 2013 0

Cincinnati based grocer Kroger is continuing to set the standard for Private Brand marketing – this week with a fully integrated campaign for their premium tier private label Private Selection that includes: instore marketing,

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Kroger Lowers Private Brand & CPG Brand Prices in Houston

Kroger Lowers Private Brand & CPG Brand Prices in Houston

Christopher Durham August 5, 2013 0

This past week Kroger, announced that Houston, Texas shoppers will find new lower prices on thousands of popular food and household items along with a renewed emphasis on shopping experience, fuel discounts, local products

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Kroger To Acquire Harris Teeter

Kroger To Acquire Harris Teeter

Christopher Durham July 9, 2013 0

The Kroger Co. and Harris Teeter Supermarkets, Inc. today announced a definitive merger agreement under which Kroger will purchase all outstanding shares of Harris Teeter for $49.38 per share in cash. The transaction price

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Kroger Promotes A “Private Selection Great American Summer”

Kroger Promotes A “Private Selection Great American Summer”

Christopher Durham July 8, 2013 0

Cincinnati based grocer Kroger is marketing its premium tier Private Brand Private Selection through the “Private Selection Great American Summer” promotion. The promotion is hosted at privateselection.com and showcases recipes for regional dishes. Customers

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