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Private Brands Win Big at the National Pie Championships
For the last19 years, pie bakers of all skill levels — from the Sunday afternoon family baker to the neighborhood bakery owner, from budding pastry chefs putting a twist on their grandma’s recipes to
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Fifty2 – The MPB Project: Kroger – Mirra
“Fifty2: The My Private Brand Project,” will present a carefully curated look at the best Private Brands in the U.S. across all retail channels. The weekly series looks at each great Private Brand with
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Kroger’s Simple Truth To Innovate In Beverages
A few weeks ago we took a look at Kroger‘s Private Brand Simple Truth in Fifty2: The My Private Brand Project. With its “free from 101″ guidelines (free of 101 artificial preservatives and ingredients),
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Social Media A-Buzz About Kroger
Kroger is in the middle of a BzzAgent social media promotion for their Kroger Private Brand products, and word is getting around. The campaign is designed around bringing the family together for an easy
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Fifty2 – The MPB Project: Kroger – Simple Truth
“Fifty2: The My Private Brand Project,” will present a carefully curated look at the best Private Brands in the U.S. across all retail channels. The weekly series looks at each great Private Brand with insight,
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Kroger Tells the “Simple Truth” on TV
In mid November of this past year Cincinnati based grocer Kroger announced the launch of its newest Private Brand Simple Truth. Launch components have included an integrated marketing campaign, involving both in-store and online
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Top 10 Private Brand Stories of 2012
2012 was a great year for Private Brand and a great year for My Private Brand, readership and subscribers more than tripled making the site the most widely read daily Private Brand site in
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Private Brand Wine – Peter Byck Speaks
This month wine and grape industry trade magazine and website Wines & Vines features a fascinating and detailed article featuring Peter Byck, co-founder, president and CEO of Winery Exchange, a provider of Private Brand
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Kroger Announces Official Launch of Simple Truth
Almost eleven months after we first wrote about Cincinnati, Ohio based grocer Kroger brand consolidation and subsequent introduction of their new Private Brand Simple Truth the retailer officially announced nationwide availability of its new
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Safeway Launches New Private Brand Coffee Pods
Just days after Kroger Co told Reuters it was launching Private Brand coffee pods for the Keurig machine, Pleasanton, California-based grocer Safeway announced that it is adding to its line of Private Brand coffee
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