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Fifty2, The MPB Project: Food Lion – Home360

Fifty2, The MPB Project: Food Lion – Home360

Christopher Durham June 28, 2013 0

“Fifty2: The My Private Brand Project,” will present a carefully curated look at the best Private Brands in the U.S. across all retail channels. The weekly series looks at each great Private Brand with

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Private Brand Wines From Delhaize Belgium

Private Brand Wines From Delhaize Belgium

Christopher Durham April 24, 2012 2

All too often when we talk about the international retailer Delhaize it is simply as the parent company to Food Lion, Bottom Dollar, Harveys, Reid’s, Sweetbay and Hannaford however the Belgian supermarket chain has

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Sweetbay Promotes My Essentials with the Price Check Challenge

Christopher Durham July 24, 2011 0

Delhaize’s Florida based banner Sweetbay Supermarket is celebrating the launch of the new Delhaize uber Private Brand “My Essentials” with a online promotion, “We’d like you to switch, but… how much do you really

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Food Lion Debuts My Essentials With A Splash

Food Lion Debuts My Essentials With A Splash

Christopher Durham July 12, 2011 2

Delhaize continues to role out its newest Private Brand “My Essentials” with numerous items being converted from other brands in their portfolio. At my local Food Lion the portfolio strategy is slowly being revealed

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Delhaize Redesigns Healthy Accents

Delhaize Redesigns Healthy Accents

Christopher Durham May 26, 2011 0

  As part of its ever evolving Private Brand portfolio Delhaize and it US banners: Food Lion, Bloom, Bottom Dollar, Harveys, Reid’s, Sweetbay and Hannaford have begun to introduce a redesign of their HBC

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A Closer Look at “My Essentials” from Delhaize’s American Banners

A Closer Look at “My Essentials” from Delhaize’s American Banners

Christopher Durham May 19, 2011 2

Here is a closer look “My Essentials” at the recently announced new value brand from the Delhaize owned family of grocers: Hannaford, Food Lion, Bloom, Bottom Dollar, Sweetbay, Harveys and Reid’s. The photo’s come

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Hannaford Invites Customers to Take the Price Check Challenge

Christopher Durham May 9, 2011 0

Delhaize owned Scarborough, Maine based Hannaford Supermarkets is running a Private Brand price check challenge. Customers are challenged to, “Take our quick price check challenge, and earn $1 off any Hannaford brand product.” Each

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Delhaize Group To Grow Its U.S. Private Brand Share to 35%

Christopher Durham April 19, 2011 2

Belgium based Delhaize Group hopes to increase its U.S. Private Brand share to 35% by 2013, Pierre-Olivier Beckers, CEO, said in a statement accompanying the company’s latest earnings report. The penetration increase will occur

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Delhaize Makes Big Plans For Private Brands at Food Lion

Christopher Durham March 10, 2011 0

I reported earlier this week that Delhaize and its American Banners would launch a better for you Private Brand called My Essentials on Thursday Delhaize officials confirmed the decision stating that the changes would

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