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Bharti Walmart Great Value Wins International Award

myprivatebrand March 27, 2012 0

From New Delhi Bharti Walmart today announced that its Private Brand ‘Great Value’ Navratan Mixture has won the IFCA Star-2011 Award in the category ‘Structural and Graphic Design for Improved Aesthetics’. Amongst the foremost

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Walmart Redesigns Great Value Kids Cereal

Walmart Redesigns Great Value Kids Cereal

myprivatebrand December 7, 2011 0

After the redesign and re-launch of Walmart mega Private Brand “Great Value” close to two years ago the Bentonville giant continues to evolve package design and overall architecture. The most recent iteration comes in

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Walmart’s Great Value Continues to Evolve!

Walmart’s Great Value Continues to Evolve!

myprivatebrand July 25, 2011 0

Regular readers may remember a post I wrote in late may asking the question “Is Walmart Redesigning Great Value Again?” which was written after a reader tip on the introduction of a dramatically different

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Is Walmart Redesigning Great Value Again?

Is Walmart Redesigning Great Value Again?

myprivatebrand May 23, 2011 2

An astute reader called this new cereal design for Walmart’s Great Value to my attention with one simple question, “Is this the Great Value redesign?” Whether this design is a category specific redesign or

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Allergy Alert on Mislabeled Great Value Reduced Sodium Chicken Noodle Soup

Allergy Alert on Mislabeled Great Value Reduced Sodium Chicken Noodle Soup

myprivatebrand May 1, 2011 0

Bay Valley Foods is recalling 188,181 pounds of Walmart’S Private Brand  Great Value Reduced Sodium Chicken Noodle Soup due to the presence of an undeclared allergen (milk). The product label indicates that the can

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Private Brands Takeover Walmart Endcaps

myprivatebrand March 3, 2011 2

Private Brands have evolved and changed dramatically over the last few years at the Bentonville retail giant Walmart, with the strategic pendulum swinging in dramatically from one side to the other. The shifts and

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The Secret Life of “Great Value” Turkey

myprivatebrand February 28, 2011 0

Bentonville giant Walmart added an intriguing video to their site that takes a detailed look at “The Secret Life of Sliced Turkey” or more specifically the secret live of Great Value sliced turkey. The

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The Impact Of Executive Changes at Walmart

The Impact Of Executive Changes at Walmart

myprivatebrand August 3, 2010 2

In a report from analysts at UBS titled “Bentonville Moving Fast” the analysts make some bold predictions about the impact of high-level changes at Walmart. I love a bold prediction but I have a

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Walmart Private Brands & The Jensen Project

Walmart Private Brands & The Jensen Project

myprivatebrand July 13, 2010 1

Walmart continues to promote its Private Brands in unexpected and exciting ways, this time with the Family Movie Night Promotion. They have teamed the nation brand manufacturer P&G to sponsor the high-tech, family action

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Walmarts Private Brand Strategy Questioned?

myprivatebrand June 22, 2010 6

Over the last year business pundits, magazines and blogs (myself included) have volunteered to armchair quarterback Private Brand strategy for the nations largest retailer, Walmart. The most recent have focused on the apparent strategic

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