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Walmart Canada Introduces Private Brand Innovation – Raccoon Repellent Garbage Bag
This past week Walmart Canada announced a brand new Private Brand product in the Canadian market – the Great Value Mint-X Raccoon repellent garbage bag. “Taking your trash to the curb only to find
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Walmart’s “Great For You” Hits Shelves
A little more than two years after Bentonville retail giant Walmart first after pledged to develop a front-of-pack label that would give its customers an easier way to identify healthier food, the newly labeled
Read More »Bharti Walmart Great Value Wins International Award
From New Delhi Bharti Walmart today announced that its Private Brand ‘Great Value’ Navratan Mixture has won the IFCA Star-2011 Award in the category ‘Structural and Graphic Design for Improved Aesthetics’. Amongst the foremost
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Walmart Redesigns Great Value Kids Cereal
After the redesign and re-launch of Walmart mega Private Brand “Great Value” close to two years ago the Bentonville giant continues to evolve package design and overall architecture. The most recent iteration comes in
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Walmart’s Great Value Continues to Evolve!
Regular readers may remember a post I wrote in late may asking the question “Is Walmart Redesigning Great Value Again?” which was written after a reader tip on the introduction of a dramatically different
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Is Walmart Redesigning Great Value Again?
An astute reader called this new cereal design for Walmart’s Great Value to my attention with one simple question, “Is this the Great Value redesign?” Whether this design is a category specific redesign or
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Allergy Alert on Mislabeled Great Value Reduced Sodium Chicken Noodle Soup
Bay Valley Foods is recalling 188,181 pounds of Walmart’S Private Brand Great Value Reduced Sodium Chicken Noodle Soup due to the presence of an undeclared allergen (milk). The product label indicates that the can
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The Impact Of Executive Changes at Walmart
In a report from analysts at UBS titled “Bentonville Moving Fast” the analysts make some bold predictions about the impact of high-level changes at Walmart. I love a bold prediction but I have a
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