Fresh & Easy »
Fresh & Easy launches ‘Ready to Cook’ Private Brand
El Segundo, California based, Tesco owned Fresh & Easy Neighborhood Market has launched a new Private Brand range of over 50 pre-seasoned, ready-to-cook items in stores just in time for the summer grilling season.
Read More »Fresh & Easy Expands Private Brand Wines
As customers shift into the summer wine drinking season, Fresh & Easy Neighborhood Market is expanding its wine range with new refreshing offerings that emphasize fruit-forward profiles. Fresh & Easy is also currently offering
Read More »Organic in a Big Green Box From Fresh & Easy
Just in time for Earth Day (coming up on Sunday, April 22nd) Tesco’s California based American cousin Fresh & Easy is giving customers more organic to love! In the store, customers will find more
Read More »Fresh & Easy Holds “Pink Slime Swap Meat”
El Segundo, California based Tesco owned grocer Fresh & Easy’s held it’s “Pink Slime Swap Meat” yeserday Wednesday, March 28th. According to their press release: Fresh & Easy never has, and never will, use
Read More »Fresh & Easy Launches Easy Meal Idea Video Contest
El Segundo, California based grocer Fresh & Easy Neighborhood Market has launched the fresh&easy Meal Idea Video Contest, inviting customers to submit original easy meal idea videos through the Fresh & Easy Facebook page
Read More »Fresh & Easy Launches New Private Brand Vitamins & Supplements
EL Segundo, California based grocer Fresh & Easy Neighborhood Market recently launched a line of affordable Private Brand vitamins and supplements, offering customers even more options to maintain a healthy lifestyle. Like all fresh&easy
Read More »Fresh & Easy Expands “Better for You” Private Brands
El Segundo, California based Tesco subsidiary Fresh & Easy is expanding its affordable and better-for-you Private Brands Fresh & Easy Eatwell and Fresh & Easy Goodness with more than 60 new products. The retailer
Read More »Gourmet Private Brand Chocolate
Yesterday, the Fresno California daily newspaper, The Fresno Bee featured a fascinating article on a couple of local Private Brand chocolate manufacturers and the specialty chocolates they make for some of largest retailers in
Read More »Registration Opens For 2012 The Dieline Package Awards
This week package design blog The Dieline announced the official start of the 3rd Annual The Dieline Package Design Awards, 38 winners across 12 different categories will be awarded a 1st, 2nd, or 3rd
Read More »The Holidays Come to Private Brand at Fresh & Easy
Tesco’s US chain Fresh & Easy Neighborhood Market has once again engaged the international design consultancy P&W to create Private Brand packaging. This time they have developed the new seasonal branding for the grocer.
Read More »















