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Kroger’s Simple Truth: Private Brand Consolidation

Kroger’s Simple Truth: Private Brand Consolidation

Christopher Durham October 30, 2011 40

Over the last year months the US’s largest traditional grocer, Cincinnati based Kroger has quietly introduced the redesign of its store name branded Private Brand products (Kroger, Ralph’s etc.) It has redesigned, relaunched and

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Private Brand Rewards Via Kroger Credit Card

Private Brand Rewards Via Kroger Credit Card

Christopher Durham October 25, 2010 0

U.S. Bank and Kroger today announced that U.S. Bank will issue credit cards and reloadable prepaid debit cards with rewards to help Kroger customers save money on groceries and fuel. Customers who shop at

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The Brand Battle Rages On.

Christopher Durham March 15, 2009 0

Private Brand and the economic downturn seem once again to be all the rage, I have written on more than one occasion about the war that has begun and every day brings another report

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