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Fifty2 – The MPB Project: Duane Reade – Skyline
“Fifty2: The My Private Brand Project,” will present a carefully curated look at the best Private Brands in the U.S. across all retail channels. The weekly series looks at each great Private Brand with
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Radio Shack: Private Brand Leader or Follower?
In late February Dallas based RadioShack conducted its Q4 2012 Results – Earnings call which was former Walgreens and Duane Reade executive Joe Magnacca, the recently appointed CEO’s first chance to speak to the
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Joe Magnacca Becomes CEO of Radio Shack
Fort Worth-based faltering electronics retailer RadioShack said Thursday that longtime drugstore executive Joseph Magnacca has been appointed CEO and a member of the company’s board. Magnacca, 50, will join RadioShack on Monday from Walgreen,
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Duane Reade To Promote Private Brand With “Show Us Some Leg” Facebook Campaign
Walgreens owned, NYC-based drugstore Duane Reade has announced a seven-week social media campaign to raise awareness of Duane Reade Private Brand hosiery products—produced by Doris Hosiery Mills. The campaign will help New Yorkers find
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Branding the everyday basics – the new opportunity?
No one better understands the motivation of the vigilant value-driven consumer than the Private Brand owner and retailer. When it comes to daily food staples, the evolving line extensions – Family Dollar alone is
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A Closer Look at Walgreens New Private Brand – Ology
Late last week (Nov. 1)I ran the story, “Walgreens Launches New Private Brand & New Magazine” which was a first look at the retailers new Private Brand Ology and their new advertorial magazine “Happy
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Seeing the power of Private Brand: Pearlfisher’s Top Ten Private Label Retail Design And Packaging
This guest post comes from frequent contributor Jonathan Ford, Creative Partner branding and design agency Pearlfisher. Jonathan gives My Private Brand readers a interesting top 10 Private Brand list. With an influx in competitive
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Walgreens Acquires 45% of Boots & Great Private Brands
Deerfield, Illinois based Walgreen, the largest drug store chain in the U.S., and Alliance Boots GmbH, the leading international pharmacy-led health and beauty group, today announce that they have entered into a strategic transaction
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“2 Home Run Challenge” With Duane Reade
New York-based, Walgreens-owned drugstore Duane Reade announced a new Private Brand promotion “2 Home Run Challenge.” When the New York Mets hit two home runs in a single game the retailer will publish a
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Sunny Smiles, Walgreens & Chocolate Chip Cookies
Deerfield, Illinois based drugstore Walgreens continues the evolution of its Private Brand portfolio with the roll out of their new un-named “Sunny Smile” brand. The new or re branded items continue to trickle into
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