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Great Private Brand Retailers Lead The 2012 Harris Poll EquiTrend Study
While a fickle economy has forced many retailers into challenging periods of deep discounting, some top retail brands have managed to stay above the fray, partly due to their powerful brand equity. The 2012
Read More »Private Brand Goes to Art School with Michael Osborne
I am not typically a fan of running student projects however in this project for Michael Osborne’s class, students at the Academy of Arts were given the task of designing a new of packaging
Read More »38% of Customers Choose Retailers Based On Private Brands
Discount grocer ALDI is the low-price grocery leader, according to a new consumer study by Market Force Information. The panel research, conducted in March with 6,100 participants, was designed to uncover why consumers choose
Read More »Kirkland Bests National Brands in Consumer Reports.
Store shelves are lined with dozens of dish liquids in a row of rainbow colors and a garden of scents but do the national brand products heavily touted on TV really have superior cleaning
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Private Brand “Favorite Stuff of the Year”
ShopSmart, from the publisher of Consumer Reports, is revealing the 10 hottest products of 2010 selected from the thousands of home, food, beauty and other items that were tested throughout the year. Featured in
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Costco Lobbies to Grow Private Brand
Private Brand beer wine and liquor has been a recurring theme over the last few months with retailers across the country actively growing the category. 7-Eleven, Sam’s, Walmart, Target and Costco are just a
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Grocers Private Brand Share to Specialty Retailers
Specialty food retailers, such as Trader Joe’s and Whole Foods, have capitalized on renewed consumer interest in and acceptance of private label foods and enjoyed greater growth in store brand product sales between 2005
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The NRF Top 100 Retailers are Private Brand Stars
The National Retail Federation has released its annual Top 100 ranking of retailers, and this year has been tough for many of the retailers. According to an article in the trade magazine published by
Read More »Private Brands Drive America’s Top Stores
More than 30,000 shoppers found Costco to be top notch among 11 of America’s most popular chain stores, according a recent survey by Consumer Reports and their Private Brand Kirkland’s Signature played a significant
Read More »Private Brand Baby Formula Sells For $808 million
Private Brand drug manufacturer Perrigo announced that it would buy privately held PBM Holdings Inc, a Private Brand baby food and formula manufacturer, for about $808 million in cash. Gordonsville, Virginia-based PBM manufactures and
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