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Fifty2, The MPB Project: Target – Archer Farms
“Fifty2: The My Private Brand Project,” will present a carefully curated look at the best Private Brands in the U.S. across all retail channels. The weekly series looks at each great Private Brand with
Read More »Pentawards Competition Is Now Open
The 7th edition of the Pentawards, the first worldwide competition devoted exclusively to packaging design is open for entries from April 15 to May 24 2013. Packaging designers, brand owners packaging suppliers from the
Read More »Target Hires Gomez to Lead Brand & Category Marketing
Minneapolis-based Target announced Thursday that it has hired Rick Gomez as vice president of brand and category marketing. Gomez will lead Target’s marketing strategies for all categories and brand initiatives, including multicultural marketing, exclusive
Read More »Top 10 Private Brand Stories of 2012
2012 was a great year for Private Brand and a great year for My Private Brand, readership and subscribers more than tripled making the site the most widely read daily Private Brand site in
Read More »Premium Private Brands Trump Frugal Fatigue
Private label food and beverage dollar sales topped $98 billion in 2011 to account for 17.6% of total food and beverage retail sales, according to Private Label Food and Beverages in the U.S., a
Read More »Private Brands: A Delicate Balance
I typically do not report on private label manufacturing however you will see a couple of reports this week that focus on manufacturing. They are uniquely European and provide an interesting if obvious perspective.
Read More »Private Brand, 2012: Is this the year SHE matters?
Planet Retail’s new report looks at six key developments that will shape the landscape of Private Brand in 2012 and beyond. Today’s customers are savvy, well informed and have higher expectations of food retailers.
Read More »Private Brand Design Excellence Awards
Sam’s Club Daily Chef Premium Quality Elbow Macaroni was named the best of show in PLBuyer’s Design Excellence Awards this past Monday evening. The award was accepted by Maurice Markey Vice President, Private Brands
Read More »PB CAREERS: Walgreens Posts Multiple Private Brand Jobs
Manager, Product Specifications- Private Brands – Walgreens Job Number: 005134) Description Why not join a company where your interests can drive our innovation? Growth. Performance. Success. FULFILLED There’s a way. As America’s most convenient
Read More »Target Proclaims “Target Brands, Good Products. Good Prices for Good People”
Private Brand has long been a focus and a core competency of Minneapolis big box retailer Target, they have proudly created new brands and new relationships that have allowed them to create a compelling
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