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Fifty2, The MPB Project: Target – Archer Farms
“Fifty2: The My Private Brand Project,” will present a carefully curated look at the best Private Brands in the U.S. across all retail channels. The weekly series looks at each great Private Brand with
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Target Hires Gomez to Lead Brand & Category Marketing
Minneapolis-based Target announced Thursday that it has hired Rick Gomez as vice president of brand and category marketing. Gomez will lead Target’s marketing strategies for all categories and brand initiatives, including multicultural marketing, exclusive
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Target Heats Up the Food Network South Beach Wine & Food Festival
Miami is one of the hottest spots in the country—both in temperature and temperament. And at the annual Food Network South Beach Wine & Food Festival held February 21-24, it got even hotter. During four delicious days, festival goers relaxed seaside for an
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Up & Up Stars In Target Flyer
This week marks the return of Up & Up to center stage on the cover of the retailer’s weekly flyer with the headline “Unbeatable Prices on over 1,200 Quality Up & Up Items.” Market
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Premium Private Brands Trump Frugal Fatigue
Private label food and beverage dollar sales topped $98 billion in 2011 to account for 17.6% of total food and beverage retail sales, according to Private Label Food and Beverages in the U.S., a
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Target Private Brands & The Flyer Through The Years
Once a week since 1962, Target has been delivering its flyer to America’s homes. . Since that time Target’s weekly ad, which originally started as a newspaper insert, has transformed into a marketing tool that
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Target Redesigns Market Pantry
Over the last few years Minneapolis based retailer Target has consistently evolved and reinvented it’s Private Brand portfolio continually focusing on their dueling brand mantras “Eat Well. Pay Less.” and “Design for all.” Since
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Inside the Target Test Kitchens
[FMP][/FMP] Take a look at this great video and corresponding story from WCCO 4 the Minneapolis CBS affiliate it takes you inside the Target Test Kitchens and the more than 800 new Private Brand
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Cooking Light Features the Best of Private Brands
This month’s edition of Cooking Light magazine includes the article, “Our Favorite Store-Brand Products” the article follows one earlier this week from Advertising Age, “Private Brands Evolve From Generics to Must-Haves” and begins to
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Target Features Archer Farms On Cover Of Weekly Flyer
Minneapolis based Target once again returns it focus to its Private Brands with the front page of its flyer devoted to a sale on its premium Private Brand Archer Farms as well as a
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