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A&P Wins Private Brand Promotion of 2011
The most recent edition of Supermarket News’ “Store Brands 2012 State of the Industry Report” named the Private Brand promotion created for the 2011 Woodson & James by Heil Brice Marketing Communications for client
Read More »A&P’s Announces Winners of Private Brand Tailgate Cook-off
Two New York Jets Fans won big at A&P’s Private Brand Woodson & James tailgating cook-off event, which took place before the Jets-Chargers football game on Sunday, October 23. A&P sponsored the event at
Read More »A&P Takes Private Brand Fresh And Local
Montvale, New Jersey-based grocery A&P announced the launch of a brand Private Brand of locally raised chicken, turkey and beef products exclusively available to customers at select A&P, Pathmark, Superfresh, Waldbaum’s and The Food
Read More »A&P Launches Premium Private Brand Beef
Beleaguered grocer A&P today announced the launch of a brand new Private Brand of premium-quality Angus beef featuring steakhouse-quality meat at affordable supermarket prices. The new brand joins numerous other similar Private Brands across
Read More »Bon Apétite Features America’s Choice Yogurt
This week Private Brand receives welcome attention from food magazine Bon Apétite. Whose weekly taste test blog “Supermarket Standoff” conducts a taste test on supermarket yogurt. According to the story the test evaluated straight-up
Read More »A&P Appoints Kevin Broe, VP of Private Brands
The struggling once iconic grocer Great Atlantic & Pacific Tea Co. (A&P) has appointed six newly recruited executives to its merchandising and marketing team to help the US retailer enhance value for customers, while
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Private Brand “Favorite Stuff of the Year”
ShopSmart, from the publisher of Consumer Reports, is revealing the 10 hottest products of 2010 selected from the thousands of home, food, beauty and other items that were tested throughout the year. Featured in
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Private Brand In Hi-Def Color: PLMA 2010
After an endless swirl of Private Brand pizzas, chocolates, olives and pot stickers, meeting after meeting and one great steak at Gibsons The 2010 PLMA Trade Show has ended. This is the first in
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Can Private Brand Save A&P
Montvale, New Jersey-based grocer A&P said its second-quarter fiscal 2010 sales were $1.9 billion versus $2.1 billion in last fiscal year’s second quarter. Comp store sales, meanwhile, decreased 6.6%. Although Sam Martin, president and
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Experience Vintage A&P Private Brand
A few more vintage Private Brand images. This set includes both packaging and full page print ads
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